Dublin is a perennially popular city break destination and Kildare Village, in County Kildare, Ireland is a natural add-on for your clients to any Dublin city break or holiday in Ireland. Without breaking the bank or compromising on style, this is guilt-free shopping that is right for now.

Kildare Village is one of the nine Chic Outlet Shopping® Villages in Europe, created and managed by Value Retail. It is located in County Kildare, known as the thoroughbred county and the heart of Irelands premier horse racing and golf region. The K Club Resort and Palmer Ryder Cup course are located close by and top events such as The Irish Derby at the Curragh Racecourse (June 26-28 and co-sponsored by Kildare Village) is the highlight of the flat racing season. The Irish National Stud and Japanese Gardens are another popular local attraction.

Your clients can enjoy luxury for less at Kildare Village, with prices reduced by up to 60% every day, all year round in over 55 high-end outlet boutiques including international favourites such as Anya Hindmarch, Bally, Cath Kidston and Radley. Other domestic and international brands include Jack Wills, Jaeger, LK Bennett and Thomas Pink while The Style Gallery of Irish designers; Deborah Veale, Helen McAlinden and Quin & Donnelly infuse an Irish flavour.

Getting to the Kildare Village couldnt be easier; a new bookable coach tour operated by Gray Line Tours runs daily from Dublin to Kildare Village (until August 31 2009) costing 15 (adults) and 7.50 (children over 12). Alternatively, Irish Rail provides a direct, regular 25-minute service from Dublins Heuston Station to Kildare town station, where your clients can then connect with a complimentary shuttle bus.

Kildare Village offers free customer parking, childrens play areas, easy pushchair and wheelchair access, restaurants and cafes, a Tourist Information Centre, special events and tax free shopping for overseas clients.

With tourists staying closer to home this year, Kildare Village not only offers great value but also provides an enjoyable day out combined with other attractions in the area. For inspiration, check out the suggested itineraries to accompany a shopping trip at www.ChicOutletShopping.com/ShoppingBreaks . These include options from country of origin.

A dedicated Travel Trade Guide to Chic Outlet Shopping® in Europe, available in ten languages for download from the website lists further opportunities to develop shopping tourism for all Chic Outlet Shopping® in Europes Travel Trade partners and a wealth of support material. www.ChicOutletShoppingTravelTrade.com

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NOTES TO EDITOR:

Digital footage is now available upon request or visit www.ChicOutletShopping.com/tv　

THE COLLECTION: www.ChicOutletShopping.com　

DUBLIN & COUNTY KILDARE - Kildare Village LONDON, OXFORD & THE COTSWOLDS - Bicester Village PARIS, BRIE COUNTRY & THE CHAMPAGNE REGION - La Vallée Village MADRID & SEGOVIA - Las Rozas Village BARCELONA & THE COSTA BRAVA - La Roca Village MILAN/BOLOGNA & PARMA - Fidenza Village BRUSSELS, ANTWERP, COLOGNE & THE REGION OF LIMBURG - Maasmechelen Village FRANKFURT & THE ROMANTIC ROAD - Wertheim Village MUNICH & BAVARIA - Ingolstadt Village

Chic Outlet Shopping® in Europe is a registered trademark of Value Retail PLC.

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For Media Enquiries:

IMPACT ASIA LTD. Cherie Lau, Account Manager Hamida Ha, Account Executive Email: cherie@impactasia.com/hamida@impactasia.com Tel: + 852 2521 1498 Fax: + 852 2804 6786 Website: www.impactasia.com