The secret is out!  Be in London for the month of August for KIDS WEEK and KIDS GO FREE to over 35 top theatrical shows. Stay at the Athenaeum Hotel & Apartments and its superb kids facilities with your clan – the theatre district is just a walk away.  The fantastic line up includes Billy Elliott the Musical, Charlie & the Chocolate Factory, Disney's Lion King, War Horse, Mama Mia, I believe in Unicorns, and Jersey Boys. 

Any child aged 16 or under can see any of the shows for FREE when accompanied by a full paying adult. Two additional children can go at half price (per transaction). Individual shows also put on a dazzling range of activities.  You book on line via www.kidsweek.co.uk/ with no fees involved.

Check out the fabulous services offered via the Athenaeum Hotel & Apartments Kids Concierge at thttp://www.athenaeumhotel.com/whats-on/kids-concierge/

 The personable 164-room five-star property is family-owned and family-friendly and ideally located in fashionable Mayfair – opposite Royal Green Park, Buckingham Palace. On the house are all those little touches to help your children feel at home.  Child-sized bathrobes and slippers, DVDs, popcorn, soft drinks, milk and cookies at bedtime, age - appropriate books, toys and games, including Wii, Play Station, Xbox will be ready in your rooms. Care for a family bike ride in the park? A frisbee game?  Leave it to the Kids Concierge.

Take advantage of the hotel's Australian daily dollar rate which includes full English breakfast, all drinks and snacks from the minibar, Wi-Fi, tax at 20%, and kids under 12 eat free. The special rate begins at $669 for a deluxe room, and $339 for a second room.

One-way transfers from any London airport are complimentary for 3 night stay and two way transfers for a 5 night plus stay.

These rates are valid through to August 31, 2014 and represent, on average, a $150 savings on the most popular room categories. 

 Media contact: Rea Francis rea@rfmedia.com.au 0414250790 /0296608000 

 The Athenaeum and its Apartments  -

The Athenaeum is a family-owned and family-friendly five-star 164-room hotel known for its exterior vertical garden wall and the Apartments at the Athenaeum.  The 18 one-bedroom apartments are ideal for business travelers and families, offering overnight and long-term guests the space, convenience and privacy of their own home along with all the five-star amenities of the hotel. The Athenaeum also features the Athenaeum Spa; the Restaurant; the Garden Room, home to an award-winning afternoon tea (voted “Best in London 2012”); and the Whisky Bar, which offers the most extensive selection of whiskies in London and a full-time whisky sommelier.    Other hotel highlights include complimentary Wi-Fi, and minibar snacks. Further information can be found at www.athenaeumhotel.com or info@athenaeumhotel.com, 116 Piccadilly, Mayfair, London W1J 7BJ.  The toll free reservation number is 1-800-335-3300.  Travel professionals may book via GDS (chain code YX).

Travel & Leisure Magazine have included The Athenaeum Hotel & Apartments in 2014's top 500 hotels.  There are 25 listed in the UK.