Bourbon and steak-lovers rejoice as the world's number one bourbon Jim Beam, and leading American steakhouse JW Steakhouse at Grosvenor House, join forces to bring southern American character to a whole new level in the heart of London, unveiling the first ever Jim Beam single barrel bourbon to be hand selected and exported from the USA to anywhere in the world.

A labour of love, the journey of the barrel began many months ago with Beverage Manager Karina Elias, flying over to the Jim Beam distillery in Kentucky. It was here that Karina carefully hand-picked the barrel under the guidance of the legendary Fred Noe - Jim Beam's great grandson and seventh generation master distiller. As the first bar in the world to select their own bespoke barrel, this event marked a truly historical moment for both Jim Beam and JW Steakhouse. With the barrel chosen, it was then bottled, personalised JW Steakhouse labels applied and ready to be shipped to its new home in the capital.

Launching at The Bourbon Bar from the 18 September 2014, bourbon lovers in London will have the chance to taste this exceptionally smooth and full-bodied liquid, with attributes of oak, vanilla and caramel. They can also check out the barrel itself, complete with Fred Noe's signature. For those seeking the full-experience, food-pairings using the Single Barrel such as Jim Beam Baby Back Ribs, are being prepared by acclaimed head chef, Julian Ward. These bourbon-inspired pairings will be available for guests to enjoy from the specials board at the restaurant.

To experience some of the finest Kentucky hospitality right here in London, simply book a table at JW Steakhouse or pull up a pew at The Bourbon Bar and enjoy a unique Jim Beam serve and an equally exceptional bourbon-inspired menu.

For reservations at JW Steakhouse contact:
JW Steakhouse, 86 Park Lane, Mayfair, London
T: +44 (0)20 7399 8460 E: info@jwsteakhouse.co.uk
www.jwsteakhouse.co.uk

-ENDS-

#JWMAKEHISTORY

Notes to editors

For further information visit the official website at www.jimbeam.com

For the Bourbon Bar at JW Steakhouse, visit www.jwsteakhouse.co.uk

Like Jim Beam on Facebook.com/JimBeamUK and follow on Twitter @JimBeamUK

Follow JW Steakhouse on Twitter @JW_Steakhouse & Instagram @jwsteakhouse #JWMakeHistory

Maxxium UK Ltd

Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Suntory Inc and The Edrington Group. Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse and Teacher's), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker's Mark, Knob Creek, Canadian Club), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari and After Shock). For further information on our brands and how to enjoy them, log on to www.mixxit.co.uk

About Beam Suntory Inc.

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renown premium brands including Maker's Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher's,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

The Bourbon Bar at JW Steakhouse

JW Steakhouse is as a leading American steakhouse in Mayfair, London. Featuring the finest cuts of American USDA beef and select, hand-cut selections of Aberdeen Angus, JW Steakhouse is quite simply an expert in steak.

The Bourbon Bar at JW Steakhouse has the largest and most varied selection of Bourbons in London. With over 160 rare, pre prohibition, single barrel and small batch Bourbons, there is something for the novice to the connoisseur. A series of innovative tasting flights are also available and with the new Jim Beam Single Barrel, guests can enjoy a truly unique flavour that can't be experienced anywhere else in the world. Please visit www.jwsteakhouse.co.uk.