POPULATION (Source: 2000 Census) Utah Population � 2,233,169 Salt Lake County Population � 850,243 Salt Lake City Population � 181,743 Salt Lake Area Population � 1.8 million

DEMOGRAPHICS (Source: 2000 Census) Utah Median Age � 26.7 (lowest in US) Utah Life Expectancy � 77.7 (3rd highest in US)

Salt Lake City Ethnic Diversity (Source: 2000 Census) Caucasian/White � 79.2% Hispanic or Latino (of Any Race) � 18.8% Black or African American � 1.9% American Indian � 1.3% Asian � 3.6% Pacific Islander � 1.9% Some Other Race � 8.5%

HOTEL ROOMS (Source: SLCVB) Hotel Rooms Salt Lake County � 17,366 Hotel Rooms City Center � 7,775 Hotel Rooms South Valley � 3,986 Hotel Rooms West Valley � 598 Hotel Rooms Mountains � 2,191 Hotel Rooms Airport � 2,816

HOTEL TAX RATES (Source: State Tax Commission) Utah State Sales & Local Tax � 5.75% (6.6% on all items other than hotels) Other Taxes (Cultural, Zoo) � .60% Salt Lake City Innkeepers Tax � 1% County Option Sales Tax � .25% Salt Lake County Transient Tax � 3.5%

TOURISM ECONOMIC IMPACT (Source: Travel Council) 2002 Salt Lake Hotel Revenues � $303 million 2002 Salt Lake Tourism Impact � $2 billion 2002 Impact of SLCVB Bookings � $178,219,830

SKI RESORTS AT A GLANCE (Source: Ski Utah) Alta Ski Area � 2,200 skiable acres Brighton Ski Resort � 850 skiable acres Snowbird Ski & Summer Resort � 2,500 skiable acres Solitude Mountain Resort � 1,200 skiable acres Total Ski Salt Lake Resorts � 6,750 skiable acres

Salt Lake resorts receive 500 inches of snow annually

CONVENTION CENTER SPACE (Source: SLCVB) Salt Palace Convention Center Exhibit Space � 369,227 Square Feet Meeting Space � 54,000 Square Feet Ballroom � 45,000 Square Feet

South Towne Exposition Center Exhibit Space � 243,000 Square Feet Meeting Space � 15,000 Square Feet

ELEVATION AND CLIMATE (Source: Weather Service) Salt Lake Elevation � 4,330 feet / 1,320 meters

January � 29 F / -1 C February � 33 F / 0 C March � 41 F / 5 C April � 48 F / 8 C May � 58 F / 14 C June � 68 F / 20 C July � 76 F / 24 C August � 74 F / 23 C September � 64 F / 17 C October � 52 F / 11 C November � 39 F / 3 C December � 31 F / 0 C

MILEAGE TO NATIONAL PARKS (Source: AAA) Arches � 232 miles / 373 kilometers Bryce Canyon � 270 miles / 434 kilometers Canyonlands � 249 miles / 400 kilometers Capitol Reef � 229 miles / 368 kilometers Yellowstone � 325 miles / 523 kilometers

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Media Contact: Jason Mathis +1 801-534-4913 jason@saltlake.org