Jumeirah Carlton Tower has completed an exciting room refurbishment, revamping over a hundred of its rooms to a new level of luxury in collaboration with bespoke interior designer, Lynne Hunt London. The renovation has also created The Tower Rooms, a new room type which offers picturesque views of the London skyline from their location on floors 9 to 17 (Cadogan Place, London SW1X 9PY; www.jumeirahcarltontower.com; tel: +44 (0)20 7235 1234).

 
The room design utilises modern furniture and state-of-the-art technology to enhance guest comfort and give a greater feeling of space. New television and entertainment systems have been installed.

COCO-MAT beds, made from natural fibres, have been sourced to guarantee a comfortable night's sleep. COCO-MAT is one of the world leaders in natural sleep products with mattresses that consist of multiple layers of natural materials providing optimal, elastic support without the use of metal springs.

The in-room entertainment system has been completely upgraded and now includes Loewe Connect 40-inch LED televisions. Integrated with the iBahn Platform service, the televisions combine a high-definition viewing experience with a full range of information services to greatly enhance the in-room guest experience. Using the newly installed Tele-Adapt system, iPods, MP3s and phones can easily connect to the entertainment system via Bluetooth or wireless. Complimentary WiFi is also available throughout the hotel for guests.

Responding to customer feedback, the five-star luxury hotel has also included electrical outlets on both sides of the bed and espresso machines in the rooms. Sleeker furnishings and striking key pieces, such as stunning glass desks with glass drawers, have been fitted.

The refurbishment at Jumeirah Carlton Tower fuses five-star sophistication with comfort, to provide unrivalled quality. Rooms are now available, with full completion scheduled for mid-May 2012.

Rooms start from £220 for a superior room, and £255 for a Tower Room. Rates are room only, per room per night and exclude VAT and discretionary service charge.

To book, visit www.jumeirahcarltontower.com or call reservations on +44 (0)20 7235 1234.

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Note to Editors: Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards.

Jumeirah Carlton Tower, situated in the heart of Knightsbridge, has been voted in the top three best hotels for service in the UK in the Condé Nast Traveller Gold List 2011 and fourth place for Best UK Business Hotel in the 2010 Condé Nast Traveller Readers Travel Awards. The hotel was also awarded a bronze award in the highly competitive Large Hotel of the Year category at the Visit London annual awards in 2010, in recognition of its contribution to London's world-class tourism offering.

For interview opportunities, further information and photography please contact: Tamsin Graham at APR Communications 020 7351 2227 tgraham@aprcommunications.com