13 Jun 2016
Head to Sweden this 'Midsommar' to celebrate the longest day of the year with independent tailor-made tour operator Best Served Scandinavia [0207 664 2241, www.best-served.co.uk] and join the country's biggest festival apart from Christmas.
Taking place on 25th June, the festival is often regarded as the best part of the year. In a country with such dark winters and relatively short summers, the light and the warmth of summer is certainly cause for celebration. Most Swedes head to the countryside with friends and family and come together to make flower garlands and dance around brightly decorated maypoles. A traditional Swedish meal of herring, roasted meat, potatoes and fresh strawberries is often served with the party going on late into the night.
For a first-hand experience of the celebrations, Best Served Scandinavia offers a number of itineraries including a self-driving holiday taking in the scenic countryside of Gothenburg and the West of Sweden and a visit to Swedish Lapland where the midnight sun and iconic Treehotel can be enjoyed.
Under the Midnight Sun is an itinerary which makes the most of the remarkable long days when the midnight sun hovers above Swedish Lapland. Two of Sweden's unique hotels feature with three nights at the secluded Brandon Lodge offering stunning views over the Bay of Bothnia and the beautiful Lulea archipelago and one night at the distinctive, award winning Treehotel, set high in a beautiful pine forest, 60 kilometres south of the Arctic Circle.
Prices from £1,450 per person and include flights, 3 nights at Brandon Lodge, 1 night at Treehotel, a kayak tour with professional guide and car hire for 5 days.
Gothenburg & The West is an 8-day self-drive tour starting in Gothenburg before driving north along the scenic west coast and then inland to an elegant art-nouveau manor. Perfect for food lovers, the tour includes the opportunity to try some of the region's fabulous seafood with an optional 'seafood safari' where you collect mussels from Scandfjords before returning to dry land to prepare your catch for a delicious meal.
Prices from £1,125 per person and include flights, 2 nights in Gothenburg, car hire for 5 days, 1 night at Villa Sjotorp, 2 nights at Stora Hotel in Fjallbacka and 2 nights at Bjertorp Castle.
https://www.best-served.co.uk/destinations/sweden/itineraries/gothenburg-the-west-of-sweden-137841
All prices subject to availability and change.
For further media information please contact:
Nicole Walsh - pr@best-served.co.uk 07771 554027 or Sarah Bolam pr@best-served.co.uk 07714 337756
About Best Served Scandinavia:
Founded in 2005, Best Served Scandinavia is an independent specialist tour operator offering tailor made holidays to Norway, Sweden, Finland, Denmark (including the Faroe Islands), Greenland and Iceland as well as selected holidays to Canada. They offer a winter and a summer programme, with holidays ranging from short breaks to longer fly drives and cruise combinations. Offering the widest geographical range of any operator to the region, Best Served Scandinavia prides itself on its expert knowledge, with a team of specialists with extensive experience in the region. Accommodation is selected according to strict criteria and ranges from budget/simple three star properties to top of the range luxury and boutique hotels.
