John Torode’s Australia, an epic series commissioned by Britain’s leading Pay food TV channel, Good Food, launches on 3rd March 2014 at 8pm in the UK. The series was created in association with Tourism Australia (TA) and Emirates.
Each of the ten episodes follow John as he retraces the flavours of his childhood growing up in Australia, the people who inspired his passion for food, and the places that shaped his early memories. The series is supported by a significant communications campaign.
Denise von Wald, Regional General Manager UK/N Europe, Tourism Australia says:
“This fantastic series will undoubtedly inspire Brits to find out more about holidaying Down Under as it showcases why there’s nothing like Australia’s incredible landscapes, fresh produce, passionate friendly people and exciting adventures.”
Destination New South Wales, Tourism & Events Queensland, Tourism Tasmania, the South Australian Tourism Commission and Tourism Victoria all partnered with TA to assist with ground arrangements for the crew, assisting production company Mentorn Media. John and the crew all flew Emirates internationally.
Some of the series highlights include John cooking for the Bronte Nippers on the beach in Sydney; spear fishing with the Walker Brothers in Tropical North Queensland; diving for abalone with Rob Pennicott off Bruny Island, Tasmania; cooking with Maggie Beer in the Barossa; and learning to surf at Torquay - gateway to the Great Ocean Road.
Mentorn Media’s Director of Programmes, Hannah Wyatt says:
“This is an exceptional journey, giving a unique insight into one of the world’s most popular chefs at a time when the exploration of Australian cuisine is at the forefront of people’s minds.”
Laurie Berryman, Vice President Emirates UK, commented: “By connecting John with his heritage across Australia, the series offers insight from one of the most favoured destinations amongst our British passengers. Viewers can expect to enjoy the immensely varied and exciting food culture and we look forward to John experiencing cuisine in Dubai as he joins the Dubai Food Carnival this month.”
UKTV’s Kate Norum says:
“We were delighted to secure this fantastic new series onto the Good Food Channel in partnership with two such well established brands as Tourism Australia and Emirates.”
Click here to watch a clip of the series: http://pressoffice.uktv.co.uk or for more information about the series and episode details.
-Ends-
For more information please contact
Margo Field, Emma Bunning or Emma Humphreys
Tourism Australia, on 020 7438 4659 or ehumphreys@tourism.australia.com
@AustraliaPRUK
For interview requests with John Torode, or more information about the TV series, please contact Nicola Rowley, UKTV Group Publicity Manager on: 020 7299 6271 or email nicola.rowley@uktv.co.uk
For Emirates related enquiries, please contact
Sophie Nicholas at Fleishman Hillard on 0207 395 7153 or sophie.nicholas@fleishmaneurope.com.
Notes to editors:
Images from the series are available on request. Destination images can be accessed at www.images.australia.com and Emirates images can be requested by emailing emirates.media@fleishman.com.
John Torode’s Australia is a 10 x 60’ advertiser funded programme that features product placement and follows John on a personal culinary road trip across Australia.
It was overseen by UKTV Commissioning Executive Victoria Barimore and Series Producer Jayne Hibbitt-Smith from Mentorn Media.
Good Food HD (Sky / HD 247, Virgin 260) features all the biggest names in food, including Jamie Oliver, Nigella Lawson, James Martin, Rachel Allen, Madhur Jaffrey and The Hairy Bikers. Appealing to both the expert cook and those who enjoy food-led entertainment, Good Food delivers exciting originations such as Choccywoccydoodah, The Roux Scholarship, Perfect…, Valentine Warner: Coast to Coast, Madhur Jaffrey’s Curry Nation and Monster Munchies! Good Food is the UK’s leading pay TV food channel with access to the best culinary talent and a passion for all things in the kitchen.
About UKTV
The multi-award winning media company that reaches over 42 million viewers per month.
UKTV’s ten imaginative channel brands - Watch, Dave, Gold, Alibi, Eden, Yesterday, Drama, Really, Home and Good Food - include the number one channel in the Factual genre, the number one channels in the Lifestyle genre (Pay and Free) and the most famous channel and programmes in the Entertainment genre.
UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC and Channel 4 content, and embracing technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT Vision, TalkTalk on YouView, plus direct On Demand digital services. The network distributes its highly valued programmes to 200 territories around the world and supplies Sky with more hours of HD content than anyone else.
Now celebrating its 21st year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British broadcaster to be recognised by Best Companies.
corporate.uktv.co.uk / @UKTV_Press