ETOA is delighted to announce the appointment of John Boon as head of Membership Services.

John Boon has had a long and distinguished career in the travel industry, including American Express, Sovereign Tourism and Anglo-World Travel. His most recent position was Head of Contracts and Operations at JAC Travel Ltd, one of the largest travel wholesalers in Europe.

John has had very extensive experience in trade associations. During the mid-1980�s he was Chairman of the British Incoming Tour Operators Association (the forerunner of Ukinbound), and from 1990 to 1997 was Chairman of the British and then the International Chapters of the American Society of Travel Agents.

�ETOA is a genuinely exciting organisation,� said John Boon, �membership is growing exceptionally fast: it grew by 25% in 2009. To be part of this dynamic growth and help the team deliver value is a thrilling challenge.�

John Boon is one of the leading figures in the European Inbound Industry,� said Tom Jenkins, Executive Director of ETOA, �I am really pleased that he has agreed to join us. He brings a massive amount of experience to bear, and gives us new authority. His grasp of current commercial practice will be of real benefit.�

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About ETOA ETOA provides representation at European government level for companies involved in bringing tourists to Europe. The Association promotes greater awareness of the benefits provided by the group travel industry in Europe � particularly increased income and employment. ETOA also influences European tourism policy and legislation and runs a number of industry events throughout the year, including conferences, seminars and networking events.

Areas of specific activity include: � Promoting Europe as a tourism destination � Establishing commercial opportunities between buyers and sellers � Establishing codes of conduct and guidelines for its members � Working with other travel & tourism associations to raise the industry�s profile

For further information, please contact David Tarsh, Tarsh Consulting on +44 (0) 20 7602 5262 or email David@Tarsh.com.