A new online community for the travel, tourism and hospitality industry was officially revealed tonight. JITO.CO (Jobs In Travel Online) has been created to help address the manpower shortage that has been a constant issue for the sector, at the same time providing a way for the industry to interact online and keep informed with like-minded professionals.

Helene Taylor, former ceo of recruitment firm TMS Asia Pacific, has developed JITO as an alternative to other job boards which don't meet the needs of the industry. JITO brings industry employers and employees together in a dedicated online community where employers can offer their roles to a targeted audience of industry specific candidates in a cost-effective manner, while travel, tourism and hospitality staff can join the site free of charge.

Built with responsive technology, JITO can be viewed on mobile, iPad, laptop and other devices and as well as connecting jobseekers with opportunities, provides regular news and updates as well as allowing online industry networking.

“The most important part of any company is its people, and our goal at JITO is to help you be connected to that talent,” Taylor said.

“I am passionate about building the capability of our travel, tourism and hospitality industry and I truly believe that JITO will be a key way of doing that”.

The www.jito.co website is now live and there already hundreds of jobs on offer from employers such as American Express, Expedia, Wego, Flight Centre and more, in areas including TMC/corporate, wholesale, retail, online, GDS, airline, hotel & hospitality, cruise & rail, MICE & tourism and more.

A launch offer is allowing employers to post opportunities on the site at no charge until 31 December 2014. Employees and employers can register for free now at www.jito.co.

JITO has been created in partnership with the Travel Daily group, Australia's leading business-to-business travel industry publisher. The group's publications include Travel Daily, Travel Bulletin, Cruise Weekly and Business Events News as well as Pharmacy Daily.

For more information or interviews contact Helene Taylor on Helene@jito.co or call 0414 251 104.