Jetstar has relaunched its inflight magazine with newly appointed publisher Hardie Grant Media giving the publication a fresh new design with a focus on lifestyle content and unique photography.

The magazine, which is designed for travel addicts and people who love to explore the world, aims to inspire readers across a wide range of themes from shopping and dining to culture and tradition.

Digging beneath the usual travel exterior to provide a new take on destinations, the magazine will include a series of great new features including news and events, mini city guides, daytrip options, travel trends and reader experiences.

Jetstar Chief Commercial Officer Catriona Larritt said she was delighted to partner with one of the leading publishers in the region to create a magazine that brings the Jetstar personality to life.

“We know the magazine has become an essential part of the in-flight experience and our passengers love reading it,” Ms Larritt said.

“The Jetstar Magazine has been around for more than a decade when we started out flying 13 aircraft up and down Australia's East Coast, and as we've grown, it now reaches millions of passengers on more than 90 aircraft domestically and internationally. 

“Hardie Grant Media has extensive experience in custom media, particularly in the travel space, having worked with state tourism bodies and national travel agencies.

“We're excited about the new look magazine and offering our passengers even better travel inspiration and tourism tips.”

Jetstar's inflight magazine is available in every seat pocket of the 93 strong Jetstar Airways and Jetstar Asia fleet, reaching 1.8 million passengers every month.

Melbourne-based Hardie Grant Media will produce magazines for passengers in the Australasian and Southeast Asian markets as well as managing advertising bookings.

Hardie Grant Media Managing Director Jeff Trounce said that their aim was to share Jetstar's sense of fun and adventure through the magazine.

“We are very committed to pleasing Jetstar's readers, as this is key to pleasing both Jetstar and our advertisers. We haven't held back, and we are finding advertisers responding strongly to the new offer, both in print and digital.”

Jetstar's inflight magazine is one of a number of assets that make up Jetstar Media – a communications platform that offers brands a unique opportunity to integrate advertising into multiple touch points across the customer journey. 

“More than 20 million people travel with Jetstar Airways and Jetstar Asia every year and, through Jetstar Media, we can connect brands with their audience in a more meaningful and effective way. The refreshed Jetstar Magazine is a great example of how we are adding value both to brands and to our customers,” Ms Larritt added.

Media contacts:

Michael Scott, Jetstar Airways, 0437 743 001

Jeff Trounce, Hardie Grant Media, 0413 085 965

About Jetstar Magazine

Jetstar Magazine is published monthly in both Australia, New Zealand and Asia, capturing a total audience of 1.8 million every month. It aims to inspire readers across a wide range of travel themes, from shopping and dining to culture and tradition. It's relevant and on the pulse with new trends and up-to-the-minute coverage, but also incorporates a hyper-local element – experts and insiders in the know share local secrets to provide insight into their cities. The magazines cover everything from off the beaten track pursuits to glitzy resorts, and the stories both open the door to lesser-known destinations and provide a fresh take on old favourites.

About Jetstar

The Jetstar Group is one of Asia Pacific's fastest growing airline brands with one of the most extensive ranges of destinations in the region. It is made up of Jetstar Airways (subsidiary of the Qantas Group) in Australia and New Zealand, Jetstar Asia in Singapore, Jetstar Pacific in Vietnam and Jetstar Japan in Japan. Jetstar branded carriers operate up to 4,000 flights a week to more than 70 destinations across Asia Pacific. The Jetstar Group carried more than 29 million passengers in the financial year 2015.

About Hardie Grant Media

Hardie Grant Media (HGM) is Australia's leading content marketing and custom media agency, producing specialist content across all platforms: magazines, books, maps and digital media. HGM is one of five divisions of Hardie Grant Publishing and has a pedigree in travel publishing, a rich content base in food, wine, lifestyle, and in-house advertising sales capabilities – all in play for Jetstar Magazine.