The Honorable Asot Michael, Antigua and Barbuda's Minister of Tourism, Economic Development, Investment and Energy, has announced the appointment of tourism executive Jean-Marc Flambert as Antigua and Barbuda Tourism Authority's (ABTA) Vice President with responsibility for Sales and Marketing  for the twin islands' tourism portfolio in the United Kingdom and Europe. The Honorable Asot Michael described Mr. Flambert as “an expert strategist with a successful track record of overseeing and directing high-impact tourism marketing campaigns for destinations.”

Mr. Flambert said of his appointment, “I am delighted to be joining this amazing team to promote an island which is so well-loved by the British market and is seeing many new developments. We will be targeting strong revenue growth in the coming years.”

Mr. Flambert will be based in the UK office and his work will complement the existing team. The initial focus will be to review the strategic plan and engage with key trade partners, including the 19 hotels that have a presence in the UK.

Jean-Marc Flambert is a tourism professional with ten years' experience representing destinations including Sri Lanka and Saint Lucia. He has been credited with driving the growth of these destinations whilst creating strong partnerships with tour operators, the media and hotels. His approach is based on working as a team of stake holders - ensuring that all partners are moving in the same direction to achieve synergistic effect. His mandate from the Antigua and Barbuda Tourism Authority is to further develop the strategy to grow the numbers and value of visitors from the United Kingdom and Europe to the twin islands.

In welcoming Mr. Flambert to the team, ABTA's CEO Colin James said, “We are confident that Jean-Marc will leverage his industry expertise in overseeing the planning, development, and execution of our initiatives to promote and sell Antigua and Barbuda.”

-ENDS-

For media requests, please contact

Kate Riley
First Public Relations
T: 020 8877 4510
E: kateriley@firstpr.co.uk

Notes to Editors:

High resolution images of the destination available on request

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee'ga) and Barbuda (Bar-byew' da) is located in the heart of the Caribbean Sea. The largest of the Leeward Islands, Antigua & Barbuda comprises 108-square miles. The 365 white and pink sand beaches, one for every day of the year, are just the beginning of the treasures that await visitors. 

Antigua's rich history and spectacular topography provide a variety of popular sightseeing opportunities. Nelson's Dockyard, the only remaining example of a Georgian fort commissioned by the British in 1755, is perhaps the most renowned landmark.

Betty's Hope, built in 1674, is the site of one of the first full-scale sugar plantations on Antigua, and offers a chance to step back into time by visiting the restored mills. Another unique attraction is Devil's Bridge, located at the eastern tip of the island in Indian Town National Park, where Atlantic breakers have carved out a natural limestone arch.

Antigua boasts a varied tourism calendar including events such as the World Class Antigua Sailing Week, Classic Yacht Regatta, Antigua Sports Fishing and also the annual Carnival; known as the Caribbean's Greatest Summer Festival. Island accommodation ranges from luxury resorts and all-inclusive hotels to smaller more intimate boutique guesthouses and cottages.

For information about Antigua & Barbuda visit www.visitantiguabarbuda.com