Per AQUUM inspires art with a rare experience to sit for an IRMA Style avatar by an award-winning artist at

Desert Palm in Dubai and Huvafen Fushi and NIYAMA in the Maldives.

Become part of the artistic world of famed fashion and lifestyle guru IRMA. Award winning artist Jasmin Kherzi captures your look and personality with a personal avatar in the iconic style of IRMA, her celebrated illustrated creation. Feel inspired and celebrate your personal style with an IRMAesque character sitting with Jasmin Kherzi in Dubai, at Desert Palm between 12th - 17th April 2014, and in the Maldives, at Huvafen Fushi from 18th - 23rd October 2014, and NIYAMA from 23rd - 28th October 2014.

A globetrotting trend spotter, IRMA brings fashion, luxury and beauty to the real world as she explores the latest trends through her illustrated life. Discovering culture, travel and shopping, IRMA personifies glamour with a sense of creative individuality. Magazine columns, an online blog and fashion consultancy roles in Asia have propelled Jasmine Kherzi's IRMA into a world renowned lifestyle icon. 

Renowned designer and fashion creative, Jasmine Kherzi, is a Munich-based German artist and trend scout. After studying in New York, Paris and Los Angeles her innovative designs in the magazine industry saw her become art director at Marie Claire. Today, her illustrations are showcased in exhibitions from New York to Tokyo.

Become a muse to your own unique style. Jasmine Kherzi combines her creative flair and globally recognised artistic talents in an exclusive by-appointment-only private sitting, creating your avatar likeness in the style of her famous illustrated girl-about-town IRMA. Costs for each individual avatar will be AED2499 at Desert Palm and USD599 at Huvafen Fushi and NIYAMA.

Inspired by the luxurious Per AQUUM lifestyle, IRMA's visit will also be captured on four postcodes for each location. Set against iconic backgrounds, the quest is for guests and fans alike to identify exactly where IRMA is in each illustration. These postcards will be revealed on the Desert Palm, Huvafen Fushi and NIYAMA Facebook pages following the event. IRMA's Style Guide to each property will also be released following the event which will reveal her top five must-dos at each location for the ultimate on-trend travel experience.

To book your IRMA experience please contact:

Desert Palm

E: reservations@desertpalm.ae; T: +971 (0) 4 323 8888; W: desertpalm.ae

Huvafen Fushi

E: reservations@huvafenfushi.com; T: +960 66 44 222; W: huvafenfushi.com

NIYAMA

E: reservations@niyama.com; T: +960 676 8888; W: niyama.com

For any further information, please contact:

Stacey Dean

Director Marketing & Communications

Per AQUUM

Email:     stacey.dean@peraquum.com

Website: www.peraquum.com