19 Jun 2014
The Jamaica Tourist Board (JTB), a proud sponsor of the Jamaican Diaspora UK National Conference (JDUK) 2014, was pleased to share Jamaica's newest tourism branding with conference delegates on Saturday 14 June at host venue The Centennial Centre in the West Midlands.
Regional Director for the Jamaica Tourist Board in UK and Northern Europe, Elizabeth Fox, presented 'JAMAICA Get All Right' to event attendees, explaining the rationale behind the new look and ethos, and shared a video clip of the current TV advertising creative.
Commenting on the positive reception to the new branding, Elizabeth Fox said; “The audience at JDUK 2014 was very supportive of Jamaica's new destination branding and our efforts to communicate that Jamaica is more than just a holiday destination - it's a feeling, it's an experience. The world is realising what the Jamaican diaspora has always known. That Jamaica has so much to offer, and so much more than other destinations. I explained to the conference that for this reason, we thought it was time to refresh the way we market Jamaica.
“Jamaica is where people come to find positivity, a force making the world feel more all right through its rhythm, energy and spirit. Capturing that essence and bringing it to life is what comes through in our new campaign identity. We wanted to bring the vibrant, joyous spirit of Jamaica to life. You go to Paris for romance, Las Vegas to get wild, and you go to Jamaica to Get All Right.”
For further details on the Jamaican Diaspora Conference UK visit www.jamaicandiasporauk.org. For more information on Jamaica, go to www.VisitJamaica.com
-ENDS-
Caption 1 – Elizabeth Fox, Regional Director for the Jamaica Tourist Board in UK and Northern Europe speaking at the conference.
Caption 2- Elizabeth Fox, Regional Director for the Jamaica Tourist Board in UK and Northern Europe presenting Jamaica Get All Right to the conference delegates.
Caption 3 –Torrance Lewis, Jamaica Tourist Board's District Sales Manager, with Elizabeth Fox, Regional Director for the Jamaica Tourist Board in UK and Northern Europe, and Beverley Lindsay, Diamond Travel's CEO.
For more information or images please contact:
McCluskey International
Fiona Anderson / Sarah Salord
T: 020 8747 2170
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean's Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2013. Also in 2013, Jamaica earned the WTA's vote for the World's Leading Cruise Destination, Caribbean's Leading Destination and Caribbean's Leading Cruise Destination for the seventh consecutive year. Additionally, the Historic Falmouth Cruise Port was recognised as the World's Leading Tourism Development Project while Ocho Rios was named the Caribbean's Leading Cruise Port and Sangster International Airport was voted the Caribbean's Leading Airport. In Canada, Jamaica was voted the Favourite Honeymoon Destination by Travel Agents.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's website at www.visitjamaica.com or call the Jamaica Tourist Board 020 7225 9090. Follow the JTB on Facebook at www.facebook.com/visitjamaicauk, on Twitter at www.twitter.com/jtbuk, on Instagram at http://instagram.com/visitjamaica on Pinterest at https://www.pinterest.com/myjamaica/or on YouTube at www.youtube.com/myjamaicajtb. View the JTB blog at www.islandbuzzjamaica.com.
