18 Apr 2013
The Jamaica Tourist Board treated over 40 Midlands-based travel agents to a night of rum and reggae at Bar Risa in Birmingham on 10 April 2013, as part of a four-day sales mission in the Midlands.
Guests experienced a true taste of Jamaica as they sipped rum punch and tucked into traditional Jamaican cuisine including ackee and saltfish, spicy jerk chicken and rice and peas. Following a series of informative presentations on Destination Jamaica, guests were also offered the opportunity to win a selection of exciting prizes. These included a bottle of Appleton Special Jamaica Rum and two, individual places on fam trips to Jamaica, one of which is in partnership with Sandals Resorts.
Three lucky travel agents also scooped the top prizes of a three-night stay at one of three luxury resorts including Jewel Runaway Bay Beach & Golf Resort in Ocho Rios, Secrets Resorts in Montego Bay and the newly reopened Trident Hotel in Port Antonio.
The sales mission took place from 9-12 April 2013, during which the Jamaica Tourist Board visited nearly 40 travel agents in the region, including Leicester, Lichfield, Coventry, Rugby and Birmingham, to update them on the latest news on Destination Jamaica.
Travel agents based around the Midlands play a pivotal role in selling Destination Jamaica. Thomson Airways offers a year-round direct charter service to Montego Bay from Birmingham International Airport, a vital hub for travel from the Midlands to Jamaica. Thomson Airways and Thomas Cook also fly direct to Montego Bay from Manchester Airport.
For further details on Jamaica, visit www.VisitJamaica.com.
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Notes to Editors:
Photo Caption 1 (from left to right): Karen Misick (Marketing Representative for the Jamaica Tourist Board), Dameon Sandhu (Managing Director of BVS), Suzanne Halil (Commercial Executive for AMG), Neil Read (Business Development Manager for Sandals Resorts), Emilie Audiot (UK Sales and Marketing Representative for Cara Hotel Marketing), Donovan Donaldson (Marketing Representative for the Jamaica Tourist Board) and Elizabeth Fox (Regional Director of UK and Northern Europe for the Jamaica Tourist Board).
Photo Caption 2 (from left to right): Melissa Lammas (Thomas Cook Birmingham) and Neil Read (Business Development Manager for Sandals Resorts).
Photo Caption 3 (from left to right): Donovan Donaldson (Marketing Representative for the Jamaica Tourist Board) delivers a presentation on Destination Jamaica.
Media Enquiries
McCluskey International:
Sarah Salord / Kathy Rowsome
T: 020 8747 2170
About the Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency, based in the capital city of Kingston. JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.
Jamaica was named "Favourite Worldwide Destination" by the readers of British Travel Awards' Check-In magazine at the publication's new Readers' Choice Awards 2012. Jamaica was also voted the 2010 World's Leading Beach Destination (Montego Bay) by the World Travel Awards.
For details on upcoming special events, attractions and accommodation in Jamaica visit the JTB website at www.visitjamaica.com, or call the JTB on 020 7225 9090.
