27 Apr 2013
The Jamaica Tourist Board, in partnership with British Airways, hosted a group of luxury-selling tour operators and travel agents on a five-day tour of Jamaica from 15 - 19 April 2013. The trip was part of the Jamaica Tourist Board's campaign to showcase the island's impressive luxury tourism portfolio to the UK travel trade industry.
Attracting some of the biggest names in luxury travel, including Abercrombie & Kent, Azure Collection, ITC Classics and Scott Dunn, the trip offered the group the chance to re-familiarise themselves with Jamaica's high-end tourism product.
The group flew directly to Kingston in the comfort of British Airways' Club World, which features the world's first fully-flat airline bed, after which they visited several prestigious properties along the north coast of the island. These included site inspections of Jamaica Inn, where supermodel Kate Moss is a regular guest, and Round Hill Hotel & Villas, which boasts guest rooms in Pineapple House designed by Ralph Lauren, who also owns two villas at the resort.
The group toured GoldenEye Hotel & Resort in Oracabessa, the former home of Ian Fleming and where he penned the iconic James Bond novels. The property was recently expanded and now features several villas on the four-acre lagoon. The group also visited the luxurious Half Moon, a RockResort, where Prince Harry stayed during his tour of Jamaica in 2012.
Jamaica is known to have more attractions than anywhere else in the Caribbean and the visit also offered the group the opportunity to experience a range of key tourist activities, including the unique bobsled ride down Mystic Mountain, a tour of the famous Rose Hall Great House and an afternoon swimming with dolphins.
Following the trip, Lucy Grey of Abercrombie & Kent said: "This was my first visit to Jamaica and I was very excited about exploring the luxury side to the island. The trip provided a perfect opportunity to gain first-hand experience of the high-end properties we feature in Jamaica and I will never forget swimming with the dolphins at Half Moon."
For more information on Jamaica see www.VisitJamaica.com.
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Notes to Editors
Photo Caption (from left to right): Susie Atkinson (Haslemere Travel), Nicola Hampson (British Airways), Lucy Grey (Abercrombie & Kent), Helen Tabois (ITC Classics), Liz Mace (Sandbanks Travel), Marina Voak (Scott Dunn), Tracie Ruffell (Exemplar Travel), June Riggs (Symphony World Travel), Jessica Jones (Azure Collection) and Torrance Lewis (District Sales Manager for the Jamaica Tourist Board).
Media Enquiries
McCluskey International
Sarah Salord / Kathy Rowsome
T: 020 8747 2170
About the Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency, based in the capital city of Kingston. JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.
Jamaica was named "Favourite Worldwide Destination" by the readers of British Travel Awards' Check-In magazine at the publication's new Readers' Choice Awards 2012. Jamaica was also voted the 2010 World's Leading Beach Destination (Montego Bay) by the World Travel Awards.
For details on upcoming special events, attractions and accommodation in Jamaica visit the JTB website at www.visitjamaica.com, or call the JTB on 020 7225 9090.
