28 Apr 2015
On the border of Melbourne's Dandenong and Casey Cardinia suburbs lies the latest instalment of the Atura Hotels brand – Atura Dandenong. Formerly known as Chifley Doveton, the hotel has been refurbished and re-imagined to fit with Atura's signature urban, industrial style.
The third instalment in the Atura Hotel story, the 128-room Dandenong Hotel follows the opening of multi-award-winning Atura Blacktown in late 2013 and the opening of Atura Albury in early 2015.
Owned and operated by Amalgamated Holdings Limited (AHL), which also owns and manages QT Hotels & Resorts, Art Series Hotels and Rydges Hotels, the hip, high-energy Atura Hotels has been designed to appeal to young, savvy business and leisure travellers seeking fresh, experiential accommodation at affordable prices.
The area surrounding Atura Dandenong is home to some of Victoria's fastest-growing business park precincts which are creating a growing need for new, innovative accommodation and conferencing options.
“With a focus on innovated design packed with value and personality, Atura Hotels offers the design-savvy traveler a break from the everyday with a completely fresh take on mid-market travel” said David Seargeant, Managing Director of AHL. “TheAtura Dandenong launch, the first outside New South Wales, is testament to the success and appeal of Atura and of our dynamic flagship property Atura Blacktown.
“This is the right time and destination for us to introduce Atura Hotels to Victoria.” Said Mr Seargeant.
With a philosophy to deliver a fresh, design-inspired approach to the mid-market accommodation offering, Atura Hotels delivers guests an affordable design driven experience packed with unexpected surprises and the latest in technology.
The building itself was designed by Peter Israel who was the architect on Atura Blacktown and the renovation project of the public spaces was led by renowned QT Hotels & Resorts and Atura Hotels interior designer Nic Graham. Industrial styling sets the backdrop to bespoke furniture and design-led finishes with an urban, industrial and art-inspired edge.
Atura's Roadhouse Bar and Grill, a little 'Grab and Go' section with all the treats plus a business centre with complimentary printer and Apple® hardware are popular additions to the hotel offering. Guest minibars will be stocked with funky, fun and functional provisions and rooms all boast a coffee pod machines with free pods and bathroom amenities by leading New York skincare provider Malin + Goetz. Visitors to the hotel will enjoy genuine service and the connection with local communities that Atura is becoming known for – particularly the local art galleries and Atura Dandenong's partnership with the acclaimed Drum Theatre.
Unique to the Atura Dandenong property is the onsite Brownstone Micro Brewery which boasts a great range of craft beers and Atura's first boutique brew which was hand-crafted by brewery consultant - renowned brewer Steve “Hendo” Henderson..
“We're excited about the launch of Atura Dandenong and believe the it's dynamic, urban style will be a great addition to the local accommodation, entertainment and dining offering,” said Geoff York, Director of Development and Operations, Atura Hotels. “We are looking forward to supporting the local community and growing the property's appeal through local conferencing, wedding and special events and as an accommodation destination for the locals and traveler alike.”
“From a local perspective we are particularly excited about our onsite micro-brewery which is now known as The Brownstone Microbrewery,” said Geoff. “We have some great plans in place to see this become one of the region's most popular casual, relaxed dining and 'night-out' destinations, not to mention the launch of Atura's own brand of boutique, hand-crafted beers.”
About Atura Hotels:
Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits each time you stay. Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hub. The first to open was Atura Blacktown in October 2013 and in July 2014 the property won Mid-Range Hotel Accommodation of the Year at the TAA (NSW) Awards for Excellence. Atura Dandenong is scheduled to open in September 2014 and Atura Albury will open in late December 2014.
Atura Hotels participates in the free to join Priority Guest Rewards Program. This popular hotel club offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK.
About Priority Guest Rewards (PGR):
The Priority Guest Rewards Program is a popular hotel club which offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK. As part of the Global Hotel Alliance (GHA), PGR members also receive benefits at over 450 hotels, palaces and resorts, in 62 countries around the world across 25 brands including QT Hotels & Resorts, Kempinski Hotels, Anantara Hotels & Resorts, Alila Resorts and Omni Hotels & Resorts.
Why Should You Join PGR?
Priority Guest Rewards guarantees members at least 10% off the lowest advertised rate at almost 50 hotels throughout Australia and New Zealand. It also gives access to an array of exclusive special offers, discounts, and rewards.
Here's why you should join today:
- Membership is free! – Signing up is quick, easy, and best of all, completely free
- Our lowest prices guaranteed - Get at least 10% off the lowest rate available anywhere else. You won't find a cheaper rate on any other website.
- Rewards for overseas travellers – As part of the Global Hotel Alliance, PGR members receive benefits and rewards at 350 hotels around the world.
You Want More?
- 20% off restaurants and bars – All members automatically receive 20% off food and drinks. Regular guests can save as much as 50%.
- Exclusive special offers – Members receive exclusive access to flash sales with savings of up to 70%.
- More free stuff – Every online booking earns points towards free nights, rewards, and extras for your next stay.
For more information on PGR: www.pgr.com.au
For more information about Atura Blacktown: - www.aturahotels.com.au
For all media and image enquiries please contact:
Bria Lamberton |Atura PR & Promotions Executive
32 Cricketers Arms Road, NSW, 2148
PH: +61 2 9421 0000 | M: +61 447 901 497
Stephen Howard |AHL Group PR & Promotions Manager
49 Market Street Sydney NSW 2000
PH: +61 2 8262 0000 | M: +61 409 840 238
