GRAND HOTEL TREMEZZO AND SUPERGA: THE PERFECT MATCH
Italy's most iconic shoe brand creates customised footwear for Lake Como's Grandest Dame

Italy's most stylish sneaker brand chooses Grand Hotel Tremezzo in Lake Como to showcase an exclusive customised edition of their iconic tennis shoe. Available in the historic hotel's elegant signature colours: burnt orange, white and black, this bespoke version of the famous Superga 2750 model, which has been in production since 1925, has been adopted by staff and is available to purchase in the brand new T Shop, which opened this Summer season. Superga® is famed for being “the shoe of the Italians” and its most famous design, the 2750, was the first tennis shoe in the world made with a natural vulcanized rubber sole. 

Lake Como's luxurious Grand Hotel Tremezzo, are proud to announce this exceptional partnership with Superga®. The Turin-born brand also chose the beautiful hotel on the lake to shoot their new ad campaign for the Superga Panatta Sport model, a remake of 1976 tennis shoe worn by tennis champion Adriano Panatta when he won Roland Garros, Davis Cup and the Rome International grand slams. 

Earlier in the spring season, Grand Hotel Tremezzo's sleek tennis court, framed by ancient parkland and gardens, was transformed into the film set for the new digital campaign created to celebrate the 40th anniversary of Panatta's victory at Roland Garros. The filming was perfectly timed to coincide with this year's transformation of the hotel's 25,000 sqm of lush parkland by celebrated landscape architect, designer and botanist Emilio Trabella – responsible for Lake Como abodes Villa Balbianello and Villa Oleandra (home of George Clooney).

The park also features the glamorous Flowers Pool, which was part of this year's renovation project, and the Panoramic Path, an intense and peaceful garden track, ideal for exercising in the early morning – just remember to don the ultimate pair of Superga sneakers to walk it in true Italian style!

Notes to Editors

About Grand Hotel Tremezzo

Dating back to 1910 and Art Nouveau in style and decoration, the family-owned Grand Hotel Tremezzo commands one of the most enchanting positions on Lake Como with spectacular panoramic views of both the town of Bellagio, the Riviera delle Azalee and the stunning Grigne Mountains. The historic hotel has 90 rooms and suites, all of which offer guests breath-taking views of the lake or the hotel's century-old 20,000 sq.m park and gardens.

The sensational all-suite Rooftop Floor is stylishly designed by the Italian designer, Venelli Kramer, in collaboration with the owning family. The lavishly-appointed suites each come with their own private terrace, outdoor Jacuzzi, butler service and panoramic views of the lake. The hotel has three swimming pools: Water On the Water – a floating pool within the lake just in front of the private beach; Flowers Pool – a pool surrounded by its own delightful private gardens and the indoor T Spa Infinity Pool.

The hotels has also partnered up with ESPA in order for guests to indulge in the new look, chic Spa. They have also a “hidden” T Spa Suite for a completely private spa experience. Experience the best in fine dining at La Terrazza restaurant, with menus created by renowned Italian chef Gualtiero Marchesi. Alternatively, L'Escale Fondue & Wine Bar offers a more informal option for a dinner based on fondues and barbecues, or visit T Pizza – set in the beautiful hotel gardens where guests can enjoy wood-fired, gourmet pizzas or the T Beach, for tasting delicious grilled meat and fresh fish.

For information and booking:

Grand Hotel Tremezzo

Tel +39 0344 42491

reservations@grandhoteltremezzo.com 

www.grandhoteltremezzo.com

Rooms at Grand Hotel Tremezzo start from €450 (approx. £371) per room per night in a Park View Prestige Room, based on double occupancy, on a BB basis, 10% VAT excluded.

Superga for Grand Hotel Tremezzo tennis shoes available for €85

About Superga

Superga® is one of the brands owned by BasicNet SpA, a company which also owns Kappa®, Jesus® Jeans, Lanzera®, K - Way®, Robe di Kappa, AnziBesson®, Sabelt® and the worldwide license to Briko®, trademarks and is a leader in clothing, footwear and accessories for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products of the Group's brands. To these, BasicNet provides research and development, industrialization of products and global marketing . All business processes take place only through the Internet, which makes BasicNet a "fully web integrated company". BasicNet, based in Turin, is listed on the Italian Stock Exchange since 1999.

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For further press information, please contact Mason Rose

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