Italy will be present this year at IMM 2018, a very important date in our calendar, a chance to meet old friends and make new ones in the world of media.

Come and learn about the latest developments in Italian tourism, new initiatives, events for 2018 and more.

The main focus for us in 2018 will be Food and Wine with a myriad of initiatives all over Italy. Also in focus will be the undiscovered South, the Magna Grecia, where the first Ancient Greece colonies in Italy were founded and left magnificent temples and other artistic treasures. Active holidays to take advantage of our majestic mountains, idyllic lakes and gentle hills will also feature in our promotional activities as well as Palermo, Italian Capital of Culture for 2018 and the celebrations for the 150th anniversary of Rossini's death which will take place in Pesaro, his birthplace. Renewed efforts will be made to promote lesser known areas in Italy and new activities in order to differentiate our offer and provide a more authentic and fully immersive experience.