The Israeli Tourist Board is thrilled to announce its attendance at the IMM 2023 event in March, Wwere we will showcase all Israel offers as a premier holiday destination. Israel is a unique and diverse country that blends ancient history, modern culture, and natural beauty. Visitors can enjoy everything from religious pilgrimage sites to vibrant cities, stunning beaches, and scenic landscapes.

We are also happy to sponsor this year's breakfast on the first day of the event. We will take this opportunity to introduce our latest video ad as part of our new advertising campaign promoting Israel. The campaign, targeted towards key online platforms such as Google, YouTube, Facebook, and Instagram, focuses on highlighting Israel's individuality as a destination and building a personal connection with visitors.

The campaign aims to showcase the diversity and contrasts that make Israel a unique destination, with a focus on history, people, and places. The video advertisement highlights some lesser-known activities that visitors can enjoy while in Israel, leaving viewers eager to learn more.

We are excited to connect with attendees at IMM 2023 and provide them with the latest updates and valuable insights about Israel as a top tourist destination. As tourism numbers have increased by 9% in 2023, compared to pre-pandemic levels, it is evident that Israel has much to offer to visitors of all interests, and we are eager to showcase its unique attractions and experiences.

See you all there!