NEWPORT BEACH, Calif., — Irvine Company Retail Properties recently announced the launch of a comprehensive international tourism campaign and visitor incentive program, building upon its current local Southern California campaign. The campaign, which debuted at World Travel Market in London, promotes two of the Irvine Company Retail Properties signature centers: Fashion Island, a coastal shopping destination with a view of the stunning Pacific Ocean located in Newport Beach, California – and Irvine Spectrum Center, a premier entertainment, lifestyle and shopping center located just minutes away in Irvine, California.

Both centers offer visitors from around the world unique shopping and dining experiences found nowhere else in Orange County. Together, Fashion Island and Irvine Spectrum Center offer a combined total of more than 280 world-class department stores – including Orange County’s only Neiman Marcus, specialty shops and designer boutiques of which many are exclusive to Orange County, restaurants and entertainment venues surrounded by pristine architecture, gardens and fountains.

With themes such as, “Beaches. Brasseries. Bloomingdale’s,” “Noodles. Nightlife. Nordstrom,” and “Sunshine. Style. Seafood,” the new tourism campaign communicates the diversity of retail and restaurant experiences while emphasizing the beautiful outdoor environments visitors will discover at both Fashion Island and Irvine Spectrum Center. A new visitor incentive program, “OC Stylish Savings,” provides visitors from outside of Orange County with thousands of dollars in savings, exclusive offers and amenities from participating retailers and restaurants at Fashion Island and Irvine Spectrum Center, plus Corona del Mar Plaza and Crystal Cove Shopping Center, two of the Irvine Company Retail Properties coastal shopping centers just down the road from Fashion Island. The new tourism program also features a variety of experiences designed specifically for groups including prix-fixe dining options, wardrobe and beauty seminars, culinary demonstrations and tastings and, of course, customized entertainment options at Irvine Spectrum Center’s Improv Comedy Club, IMAX Theatre and newly renovated Dave & Buster’s.

For the complete shopping experience, Irvine Company Resort Properties offers the opportunity to stay at Newport Beach’s only Five Diamond hotels, The Resort at Pelican Hill and Island Hotel Newport Beach.The Resort at Pelican Hill, located along the coast of Newport Beach, provides guests with complimentary daily coach service to Fashion Island. Island Hotel Newport Beach, a luxury coastal hotel, is just steps from Fashion Island and offers special packages for shopping excursions.  

Irvine Company Retail Properties has enlisted the services of Anderson Retail Tourism Marketing to promote Fashion Island, Irvine Spectrum Center and the tourism program to travel trade, media and travelers from throughout North America and key overseas markets in Asia, Europe, The Middle East and Latin America.  The travel marketing specialists at Anderson Retail Tourism Marketing will coordinate advertising, trade show representation, promotions and public relations dedicated to increasing awareness of, and visitation to Fashion Island and Irvine Spectrum Center.

About Irvine Company Retail Properties

Founded in 1864, the Irvine Company is an internationally renowned real estate development company known for its award-winning master-planned communities, its vast portfolio of high-quality investment properties, and its leadership in conservation and natural resource management. The growing real estate portfolio encompasses office, apartment, retail and resort holdings located throughout California’s premier markets, including assets in San Diego, Orange and Los Angeles counties, and holdings in Northern California. As a steward of some of America’s most beautiful and scientifically important open space and parklands, the company has donated to Orange County more than half of the historic 93,000-acre Irvine Ranch in Orange County — 50,000 acres — to permanently preserve these lands. The U.S. Department of Interior and the State of California have designated these parklands as “Natural Landmarks,” one of the most prestigious land preservation designations. The privately held, diversified company traces its roots to the 1860s with the formation of The Irvine Ranch® from Mexican and Spanish land grants.  Irvine Company Retail Properties oversees the development, leasing and management of the Irvine Company’s 39 neighborhood and community retail centers and three regional centers including:  Fashion Island in Newport Beach, Irvine Spectrum Center, and The Marketplace in Tustin and Irvine.  For more information about the retail portfolio, visit www.ShopIrvineCompany.com.

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CONTACT:  

Kathy Anderson                                                                

Anderson Retail Tourism Marketing       

(480) 588-5507                                         
kathy@retailtourism.com 

Stacie Ellis
Irvine Company Retail Properties
(949) 720-3142


sellis@irvinecompany.com