Michelle Mone, the inventor of the now world famous Ultimo bra is set to provide a fascinating insight into how she set up her business, created the unique silicone gel filled bra and how the travel industry can learn from her experiences.

Now 34, her career began as a fashion model at 15 before joining Labatt�s Beer Company running their Scottish Sales and Marketing team.

On being made redundant in 1996 she set up MJM International with her husband, taking three years to create the first Ultimo bra. Launched at Selfridges the store sold out six weeks of stock within 24 hours.

Her business has since gone from strength to strength, owning seven brands which are sold in 45 countries. Most recently she signed a deal with ASDA to launch an exclusive �Michelle for George� collection.

Michelle has won a host of awards including Business Start up of the Year 1997; World Young Business Achiever Award; Business Woman of the Year; Great Scot of the Year Business Award and Best Newcomer at the British Apparel Export Award.

In 2001 she was asked by Prince Charles to join the Board of Directors of The Princes Trust.

Commenting on the Business Lecture Fiona Jeffery, Group Exhibition Director World Travel Market said: �We are absolutely delighted that Michelle will be addressing the industry at this year�s Business Lecture. Her remarkable achievements and attitude are inspirational whilst she has seemed to find the answer to juggling the demands of her business with bringing up three young children.�

Since the introduction of the WTM Business Lecture the event has been addressed by Dr Fons Trompenaar, Barry Gibbons, Simon Woodroffe and last year by Sahar Hashemi.

-ends- 17 October 2005

For further information contact Simon Greenbury on tel: +44 (0) 208 441 3773 or email simon@janelarcombecommunications.com

NOTES TO EDITORS

The Moscow Committee for Tourism is World Travel Market's Premier Partner for 2005

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com

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