Imagine an NFT that allows you to enjoy privileges in the real world from the day you acquire it, while offering all the advantages of digital ownership. Think of a blockchain-powered membership that offers founder-level access to a wide range of luxury experiences and events curated by the world's most iconic brands. 

This is the vision behind DayAway's Founder's Key NFT, the first and only NFT membership granting immediate and exclusive access to a new era of token gated in-real-life experiences and utilities. Unlike other NFT projects, Founder's Key holders enjoy the value of their membership today, not tomorrow.

Created by DayAway, the world's leading online destination for guests to discover and book curated luxury experiences, the Founder's Key is a collection of 500 limited-edition NFTs that will unlock a wide range of experiences and VIP benefits from hospitality, travel, retail, wellness and F&B brands worldwide. It represents the highest, most exclusive tier of DayAway's membership and loyalty program.  The Founder's Key will mint January 12, and can be found exclusively on OpenSea:

Public Mint: January 12 at 5pm PST
Allowlist: January 12 at 4pm PST (join the Allowlist here)

The Founder's Key is also the first NFT collection ever to come with a buy back guarantee. DayAway will buy back the NFT from any primary purchaser who wishes to return their membership for the full mint price of US$2,500.

“Guaranteeing the value of our Founder's Key is critical to protecting the brand integrity of our luxury partners and ensuring that we maintain a high quality community of like minded travel and lifestyle enthusiasts.  The more engaged our community is, and the more they actually use their Founder's Keys, the more exclusive experiences, benefits and incentives we can negotiate on our community's behalf with our portfolio of Web2 partners.” 

DayAway has already announced global partnerships with Little Emperors, the elite London-based travel membership platform offering luxury benefits, experiences, and incentives at over 4,000 hotels worldwide, and Heli, the ultra-curated adventure travel company based in New York City.

Advisors on the launch of DayAway's Genesis NFT Collection include Metaversal, a CoinFund and Dapper Labs backed venture studio and investment firm focused on NFTs, David Waslen, Co-Founder of the eagerly anticipated metaverse project Wilder World, General Partner at Scenius Capital and Founder & CEO of Accretive, a global Web3 investment and advisory firm, Jeremy Fall, celebrity chef, Web3 opinion leader and Founder of the exclusive Web3 community Golden Egg Club, and OpenSea, the world's leading peer-to-peer marketplace for NFTs..

A World Where Everything Is Possible

Priced at US$2,500, each Founder's Key offers a wealth of in-real-life experiences, benefits, incentives, discounts, and upgrades via DayAway's seamless and proprietary token gate.

Some of the most coveted utilities include a Lifetime DayAway Platinum Membership worth US$500 per year, complimentary use of the DayAway Diamond Concierge, as well as a free NFT from all future DayAway NFT drops and collections


. Founder's Key holders will also receive airdrops of every future DayAway NFT collection ever released.

Following the drop of the Founder's Key, DayAway plans to release at least one new NFT membership collection each year (starting in Q2 this year) with a variety of utilities and partnerships, including collections focused on hotel benefits, wellness experiences, dining privileges, and NFT collections that are specific to different regions around the world. Eventually the platform expects to have 10,000s of token holders globally across different membership types. Every utility, benefit, discount, and incentive DayAway ever releases from their growing network of partners will be airdropped to their 500 Founder's Key holders, making it their highest tier of membership in the DayAway ecosystem.

Founder's Key holders will also enjoy benefits from DayAway's myriad partners including savings of 10% off the best available rate on overnight stays at Raffles Hotel Singapore, 15% off all Raffles Spa treatments, 10% off The Mandala Group's villas and chalets, 20% off Codigo Tequila, a complimentary Friends of Little Emperors membership that comes with benefits and best available rates at over 4,000 hotels globally, and many more.

“Gone are the days of traditional loyalty programs and the antiquated points system. With a Founder's Key, membership and participation in DayAway's loyalty program will become an actual tradable, transferable asset, not just a paid subscription. As DayAway continues to expand internationally — with more partners, more experiences and more benefits — Founder's Key holders will continuously be gifted more real-world access and utilities including invitations to exclusive events, discounts, promotions, and upgrades.” says DayAway Founder & CEO, Martha Waslen.

A New Era of Experiences

The highly-anticipated Founder's Key launch comes concurrently with DayAway's expansion beyond curated daytime packages at luxury hotels to experiences such as private sailing escapes, tastings at Michelin-starred restaurants, VIP shopping experiences and  unique masterclasses.

In addition to the Founder's Key, DayAway will also introduce further NFT drops including other market and partnership-specific collections, as well as highly exclusive Bucket List NFTs, a series of once-in-a-lifetime, money-can't-buy experiences designed in partnership with the world's most iconic brands that will be sold at auction as 1:1 NFTs.

Leading up to the Founder's Key drop, early VIP purchasers received invitations to private events like an exclusive Meet & Greet with Anderson .Paak and access to a Sky Suite during the F1 Singapore Grand Prix.  Early adopters of the DayAway platform have also been enjoying exclusive experiences and access at 5 star luxury hotels like Park Hyatt, Waldorf Astoria, Raffles, Rosewood and InterContinental since May 2021, including experiences like high tea in the Presidential Suite, exclusive tastings at the hotel's Michelin-star restaurant, and access to the rooftop pool as a non-guest. 

Leading DayAway's Web3 transition is Martha Waslen, who has harnessed her expertise in building luxury brands in the digital sphere. The business leader and sought-after speaker is an advocate for helping businesses extend their brand marketing and customer engagement initiatives by leveraging innovative tech solutions through NFTs and virtual experiences. 

“When we launched DayAway in May 2021, our goal was simple: to provide our community with access to luxury escapes through a seamless digital user experience. Since then, we have been so encouraged by the overwhelming response we have received from our loyal guests in Singapore, Hong Kong, Thailand, Australia and the UAE. With our expansion into new markets and hospitality adjacent industries, now is the perfect time to reveal the next step in our DayAway journey — a new era of membership and community engagement powered by Web3 technology. This is the future of hospitality, loyalty and the experience economy,” says Waslen.

Find more information about DayAway's Genesis Collection and Founder's Key NFT on our website nft.mydayaway.com.

Stay updated on announcements and utility updates by following DayAway's Twitter account and joining our DayAway Telegram Channel.

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ABOUT DAYAWAY

DayAway is the world's leading online destination for guests to discover and book curated luxury experiences. An innovative and intuitive platform, DayAway has created a new market category for guests searching for unique and engaging escapes through a seamless, digital experience. In December 2022, DayAway transitioned from a public platform to a members-only marketplace.  Annual membership to the platform is valued at USD $500, and is a coveted incentive for several credit card companies, membership clubs and other corporates to offer their members and employees.

The same way DayAway provides exclusive experiences and seamless white label redemption platforms to Web2 corporates, the company is now offering the same suite of solutions to Web3 projects looking to provide more in-real-life utility to their communities. DayAway also manages the exclusive access for various communities with their proprietary token gate technology.

DayAway's journey began in Singapore in May 2021 and in just a year now operates in a total of five markets including Hong Kong, Thailand, Australia and the United Arab Emirates. Its ground-breaking offering was awarded the Skift IDEA Award Winner 2021 for Tech & Innovation.

For more information, visit our website at https://mydayaway.com and follow our social media channels:

Instagram: @dayawayofficial

Facebook: @dayawayofficial

Twitter: @dayawayofficial

Linked In: DayAway

Telegram: DayAwayOfficialChat

ABOUT MARTHA WASLEN

Martha Waslen is the Founder and CEO of DayAway, a B2B2C digital platform revolutionizing hospitality by creating new market categories through innovative technology. A torchbearer for a digitally empowered future, Waslen is taking the company into the Web3 space with the launch of DayAway's Genesis Collection, the world's first and only NFT membership with immediate in-real-life utility. She is at the forefront of advocating for new economies that an open and transparent internet will ensure, positioning DayAway as a bridge for Web2 businesses to transition into this space.

Before shaking up the hotel industry, Waslen's expertise has been building luxury brands in the digital sphere. She was instrumental in the success of the beauty platform Luxola, acquired by LVMH-owned Sephora. She started her career at Ralph Lauren's New York corporate headquarters.

Media contacts

The Brandman Agency, Sydney

Susie Westwood, Managing Director
E: susie@brandmanagency.com
T: +61 (0)416 109 160

Emma Butler, Senior Account Manager
E: emma@brandmanagency.com
T: +61 (0)409 086 876

DayAway

Tania Joslin, Head of PR
E: tania@mydayaway.com