BOSTON (October 19, 2017) – Effective this week, G Adventures announces a rebrand of its increasingly popular 'Yolo' style of youth tours to a new name now called: '18-to-Thirtysomethings'.

The change is intended to help make it clear to younger travelers that the tour style is designed especially for them, or those between 18 and 39 years old. It's also meant to align with a growing segment of G Adventures' business. Since its launch in 2012, its previous 'Yolo' trip style has seen an increased global passenger growth of +85%, outpacing the small-group tour operator's eight other travel styles during the same time period.

“Our younger customers tell us they're looking for more real-world social experiences beyond their online life, which is great. They also want cool content to then share out with their digital networks,” said Bruce Poon Tip, owner and founder of G Adventures. “This growing interest in a social-first experience that helps young people build connections but which is also affordable, prompted us to think differently about how we market our small-group youth product. It should be easily discoverable and instantly clear who we are speaking to.”

In the past two years, young American travelers have been booking G Adventures tours all around the world, with Thailand leading the way -by far- as the most popular destination, followed by New Zealand, Costa Rica and Australia. They are predominantly booking their travel directly, either online or by phone, and spending $1810. total on trips that last 14 days on average, or about $130. per adventure day.

As with the former Yolo product, all of the 185 tours in G Adventures' refreshed 18-to-Thirtysomethings portfolio are affordable; the majority are priced under USD $2,000, not including airfare. They run from less than one week to more than nine weeks long, and are designed to be fun-filled and fast-paced. Branded on-trip experiences such as a “Big Night Out” are included for 18- to 39-year-old travelers, who might want to party well after a full day of adventure with people of a similar age. Of course, the tours still offer locally-owned accommodation, along with authentic cultural experiences and professional trip guidance by specially trained Chief Experience Officers (CEOs) – hallmarks of any G Adventures tour.

U.S. Marketing Director for G Adventures, Steve Lima said, “This social, digital, millennial generation of travelers is fast becoming major drivers of consumer spending and trend setters of popular culture. They want meaningful connections and high-value experiences. So, we wanted to ensure our youth product remains in step with their tastes and interests, and signals to them directly that 'we want you'”.

To coincide with the product evolution, G Adventures has also announced the launch of eight new 18-to-Thirtysomethings tours for 2018, which include: 

• Japan on a Shoestring – Kyoto to Osaka (6 days from Kyoto to Osaka, from USD $) - Immerse yourself in the serenely traditional culture of Kyoto before learning about Hiroshima's fascinating, and fraught, history. Wrap up your adventure in Osaka, where both delicious cuisine and stellar nightlife are bountiful.

• Thailand Full Moon Party – (8 days from Bangkok to Koh Phangan, from USD $749.) An all-night dance party that takes place each month on picturesque Bottle Beach in Kho Phangan. Experience bustling Bangkok, enjoy nature at Khao Sok National Park, relax on the white-sand beaches of Koh Samui and Koh Tao, tour Cheow Lan Lake by longtail boat, and stop at a floating rafthouse for a delicious local lunch. Swimming, tubing, snorkeling and kayak paddling, are all optional.

• Bali on a Shoestring – (9 days from Guta to Gili Trawangan, from USD $749.) - explore rice paddies, bar hop along the beach, and immerse yourself in local culture at a traditional guesthouse. The magical reputation of Bali is based on more than incredible water temples or surfing opportunities – this chill paradise also has plenty of inland and cultural highlights that will draw travelers in.

• Discover Kerala & Sri Lanka – (18 days from Kochi to Hikkaduwa, from USD $1949.) - Making your way down India's southwest coast, you'll watch sunsets through the fishing nets of Kochi before stretching out on white sand beaches and dabbling in yoga in your free time. In Sri Lanka, discover beautiful ruins, hike through tea plantations, tour a spice garden, and say hello to beachy days on Hikkaduwa Beach. It's a journey that's just as much relaxation as it is adventure.

• Indonesia Adventure – Java & Bali - (21 days from Jakarta to Gili Trawangan, from USD $2299.) - this tour takes you from the frenetic city center of Jakarta to the undeniably leisurely vibes of Ubud on the famously lush island of Bali. With plenty of free time between various must-sees, you'll get to soak up culture and excitement with a group of like-minded travelers.

• S. & Canada West Coast Discovery – 21 days from Los Angeles to Vancouver, from USD $4499. – On this first U.S.-Canada combination western tour offered by G Adventures, which offers great bang for the buck, you'll stargaze in Los Angeles, experience a Grand Canyon sunset, roll the dice in Las Vegas, hike in Yosemite National Park, create a postcard-perfect photo in Jasper, be awed by the mighty Rockies and get up close and personal with Canadian wildlife in Banff National Park. Plenty of free time is also built in to explore the great cities of San Francisco, Los Angeles, and Vancouver.

For questions or bookings, contact your local travel advisor, call 1-888-800-4100, or visit: gadventures.com.