22 Sep 2016
Tags: Geckos Adventures, Intrepid
Thirty year olds will be 'too old' for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand from the next generation of travellers.
The Intrepid Group says the bold decision to drop the maximum age-limit from 39 to 29 years old is in response to travel agent focus groups and feedback from its youngest travellers, who told the company they were looking for a 'genuine' youth product that enabled them to travel with like-minded people of their own age.
The decision to now only offer Geckos style of small group adventures with local leaders to travellers aged 18 to 29 years old means that that the age-range will be almost halved next year. However, Intrepid Group's Managing Director James Thornton (35 years old) says that this is a strategic move by the company to invest in and grow the youth market with its style of sustainable experience-rich travel.
According to the UNWTO, youth travel is one of the fastest growing sectors in tourism representing 23% of over one billion international tourists each year. Generation Z is predicted to influence youth travel trends with a more socially conscious, authentic and pragmatic approach than the generation before it.
“This move is not intended as a wake-up call for 30-somethings, it's about transforming Geckos in to a brand that provides the next generation of travellers with a responsible small group alternative to party bus tours” says James Thornton, Managing Director Intrepid Group. “While there are other travel brands with age limits, there is nobody offering a dedicated youth product to travellers who want an authentic experience that gives back to the places they visit and people they meet”.
The Intrepid Group has experienced strong growth since it returned to 100% private-ownership last year, with owners Darrell Wade and Geoff Manchester attributing the split to a difference in priorities with TUI – and announcing plans for the Intrepid Group to have a 'purpose beyond profit'.
Geckos has partnered with Friends-International, a leading social enterprise saving lives and building futures for marginalised kids and young people – as well as their families and communities – across the world. From every trip booked, Geckos will make a contribution to provide more young people with training in a range of vocations, to contribute towards ending the cycle of poverty.
The change will apply to all Geckos Adventures trips in 2017, with the exception of trips to the Galapagos Islands which will be open to all ages and run by big sister-brand Intrepid.
Other changes include Geckos making booking trips even easier by reducing the deposit to $100 per person per trip, Introducing 20 new trips for 2017, the return of trips in North America and Africa, and a significant increase in departure frequency to round off the expansion of the brand.
For more information, interviews and images please contact Kate Parker, Australia & New Zealand PR Manager on Kate.Parker@intrepidtravel.com or +61 (0)481 009 149.
About Geckos Adventures
Geckos Adventures is part of the Intrepid Group, the world's largest provider of small group adventure travel experiences. Our brands offer over 1000 itineraries on every continent, catering for all ages, budgets and appetites for adventure.
Last year the Intrepid Group returned to private-ownership with the goal of having a purpose beyond profit. We have been recognised as a world-leader in responsible travel for our work to become a carbon-neutral business, and as the first global travel company to end elephant rides. Geckos Adventures is part of the Intrepid Group, the world's largest provider of small group adventure travel experiences.