Gary Arndt has recently launched a new online course called “working with travel bloggers and travel influencers,” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.

In this episode of Passport Travel Marketing & PR Podcast, we get a preview of the course, dig into the current state of influencer marketing, qualities to look for in influencers, the minefield of Instagram marketing and the ever-present powerhouse of email marketing.

Passport Podcast is hosted by Hosts: Leif Pettersen and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.