21 May 2013
Canadian Tourism Commission sends social influencers from 12 countries criss-crossing Canada in the run-up to TBEX 2013 in Toronto
It's all aboard for a one-of-kind Canadian travel adventure. The Canadian Tourism Commission (CTC) and VIA Rail have invited 28 of the world's best travel bloggers, writers and photographers to discover Canada on an epic journey to the TBEX (Travel Blog Exchange) North American Conference.
There are genuine stars of the Australian blogosphere on board for the project, including Nicole Smith www.bittenbythetravelbug.com , Russell Ward www.insearchofalifelessordinary.com and Amanda McInerney www.lambsearsandhoney.com
The 28 influencers, who come from CTC's key international markets and Canada itself, are travelling from all ends of the country by train to discover our country in an exciting way and to blog about their experiences.
The familiarisation (FAM) trip, organized by CTC, VIA Rail and several provinces, showcases Canada by giving the bloggers a chance to sample the sights, sounds, flavours and outdoor adventures in each region.
The bloggers are split into three groups for three itineraries:
- Vancouver, BC, to Jasper, AB, to Winnipeg, MB, ending in Toronto (by train)
- Halifax, NS, to Moncton, NB, to Montréal, QC, ending in Toronto (by train)
- Charlottetown, PEI, to Toronto (by air)
The bloggers will spend a couple of nights in each location and will share their Canadian tales via their own popular social networks, and also through CTC's Tumblr blog.
"We know that sharing authentic experiences is the best way to inspire travellers, and we're confident the bloggers will have plenty to write home about after immersing themselves in Canadian cities, culture and cuisine," says Greg Klassen, CTC senior vice-president, Marketing Strategy and Communications.
CTC is a sponsor of the TBEX North American Conference, a large gathering of travel bloggers and new-media content creators. This year's event takes place in Toronto June 1-2.
Additional Web links:
- Brand Canada Library for rights-ready, free-to-use videos and photos.
About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—"Canada. Keep Exploring." For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.
For further information, please contact:
Donna Campbell
Managing Director, Canadian Tourism Commission GSA
Mob: +61 0419.268.116
Pip Macken
Media Relations, Canadian Tourism Commission GSA
Mob: 0421 314700
pip@pipmacken.id.au
