The International Association of Golf Tour Operators (IAGTO) is pleased to announce the appointment of Davidson Communications for their public relations and representation projects in Australia and New Zealand.

Davidson Communications will initially be working with IAGTO on a project for Malaysia Golf Tourism Association (MGTA) to generate national media coverage, inform the one million Australian golfers about what Golf Destination Malaysia has to offer and to present compelling new angles from which to view Malaysia as a golf destination.

Golfers can discover four completely different experiences in Malaysia by playing golf in the highlands, by the beaches, around the jungle and near the city. Some of the best golfers in the world have played in tournaments in Malaysia and now all golf travellers have the chance to walk in their footsteps and replicate their experience. An advanced transportation network, great hotels, a cosmopolitan mix of food and culture matched by a warm, largely English speaking, experienced hospitality industry will entice Australian golf travellers and the great value for money offered by a visit to Malaysia will keep them happy throughout the trip.

Peter Walton, Chief Executive IAGTO, says he is delighted to now appoint representation in Australia and New Zealand and believes Davidson Communications is the ideal company to work with them on this and further regional projects, adding, "Davidson Communications has an excellent reputation for successful tourism representation in the Australia over many years.  We believe DavComm has the skills and contacts to implement a successful promotional programme for the Malaysia Golf Tourism Association and work with us into the future."

About IAGTO www.iagto.com : International Association of Golf Operators is the global organization for the golf tourism industry. Established in 1997, IAGTO's membership now comprises 2093 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 95 countries including, at its core, 513 specialist golf tour operators in 62 countries. It is estimated that IAGTO's operators control over 85% of golf holidays sold worldwide and turnover more than $AU1.42 billion per year.

For further information about Golf Destination Malaysia go to www.golftourismmalaysia.com

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