08 Sep 2015
INTEREST IN AUSTRALIA AS A LUXURY DESTINATION CONTINUES TO
GROW FOR SMALL LUXURY HOTELS OF THE WORLDTM
[September 2015] Small Luxury Hotels of the World™ (SLH) has set its sights on continuing to grow its sizeable share of luxury travel business from the Australian market. Richard Hyde, Group Executive Director, SLH said Australia is a key target for SLH both as a source market and destination. “Australia is our 5th largest source market globally, and the increasingly sophisticated Australian traveller who values unique, local travel experiences is also travelling for longer periods as well as spending more on accommodation with an average total spend of USD1,250, nearly double (58%) that of the average luxury traveller.”
The top 5 destinations favoured by the Australian luxury traveller over the past three years include:
- Italy
- United Kingdom
- France
- Greece
- Australia
Domestic travel remains relatively strong amongst Australians as holidaying at home and exploring the nation's own unique range of travel experiences continues to be an attractive getaway option. “Wine regions such as the Margaret River (Perth) and Tasmania, where SLH hotels are present, are becoming popular destinations with the surging interest in Australian food and wine trips for both locals and international visitors. The quest for a deeper connection to a place and its people continues to be a strengthening travel goal, and SLH's seven exclusive sanctuaries in Australia are rich in nature, local history, gourmet produce and warm hospitality.”
As the brand celebrates its 25th anniversary this year, SLH continues to introduce carefully-selected properties to its line-up of diverse and experiential product which currently totals over 520 properties in more than 80 countries, including more locations in Australia. The brand will also focus on what it does best – consistently delivering exceptionally high levels of service, quality and individuality to its guests.
Small Luxury Hotels of the World™ member properties in Australia:
Berkeley River Lodge, Berkeley River
Set between the rugged northern Kimberley coastline and the mouth of the River Berkeley, Berkeley River Lodge offers the chance to discover and explore one of Australia's most isolated destinations. Guests arrive by seaplane or light aircraft to start the wilderness adventure, while 20 ultra-comfortable villas, a fine dining restaurant, a lap pool and deck overlooking the Timor Sea, provide those special creature comforts.
Bloomfield Lodge, Cairns
A sought-after exclusive retreat providing seclusion and privacy in breathtaking natural beauty. Bloomfield Lodge is uniquely set between two World Heritage sites - the longest unspoiled stretch of rainforest in Australia, Daintree Rainforest and the magnificent Great Barrier Reef.
Injidup Spa Retreat, Margaret River
Injidup Spa Retreat is a tranquil beach spa resort surrounded by 3000 acres of the unspoiled Leeuwin-Naturaliste National Park in the heart of the Margaret River wine district. Each secluded, French-inspired villa overlooks the ocean and offers a private plunge pool.
Smiths Beach Resort, Margaret River
Smiths Beach Resort is perfectly positioned on the gleaming white sands of Smiths Beach within easy access of many wonderful wineries and restaurants. This environmentally-friendly and picturesque resort is a restful sanctuary offering an array of leisure and dining experiences.
The Dudley Boutique Hotel, Daylesford
Embrace the quieter pace of country life at The Dudley, a light and airy retreat that has welcomed guests for over 100 years. Tucked away in a blossoming spring garden, this boutique hotel is an idyllic place to take a break and truly unwind. Indoors you'll find welcoming rooms and suites, with contemporary furnishings, bold fabrics and original artworks. Just a short stroll from The Dudley you'll find the Hepburn Bathhouse Complex – part of the Mineral Springs Reserve.
Thorngrove Manor Hotel, Adelaide
Thorngrove Manor Hotel features a distinctive creative architecture, captivating style and contemporary influence. The romantic castle-inspired towers and fantasy turrets are clues to its artistic and flamboyant interiors, which include exquisitely crafted rooms and furniture.
Woodbridge on the Derwent, Tasmania
Woodbridge on the Derwent is a grand Georgian mansion on the banks of the Derwent River, a 30-minute drive from Hobart. With nine suites, great views over the valley and fine food, this enchanting hotel also presents special wildlife and wilderness experiences at nearby Mt Field National Park.
-Ends-
About Small Luxury Hotels of the World: The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world's finest small independent hotels. Comprising over 520 hotels in more than 80 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best. Reservations can be made at any Small Luxury Hotels of the World property online at www.slh.com, via the free SLH iPhone app or by contacting your favourite travel agent. You can also call a Small Luxury Hotels of the World reservations office; to view a listing by country please click here: http://www.slh.com/contact-us/.
For more information on Small Luxury Hotels of the World™, please visit www.slh.com
For media inquiries, contact The Unique Tourism Collection (Australia):
Sally Morgan Jonica Paramor
Head of Media Communications Managing Director
02 9211 6590 02 9211 6590
0419 281 321 0416 216 590
sally@uniquetourism.com jonica@uniquetourism.com
Small Luxury Hotels of the World
Juliana Tan
PR Manager – Asia Pacific
+65 6632 7283
+65 9337 4678
