Renowned travel researchers, Carolyn Childs and Bronwyn White of MyTravelResearch.com, together with travel and tourism communications and China market specialist, Andrea Plawutsky of Amplify Me, have teamed together to undertake a comprehensive survey of the Chinese travel trade, and are launching the results at the China Travel Trade Research and Workshop: Insights to Action 25 June 2013 in Sydney.

The strictly-limited numbers workshop will provide attendees with a competitive advantage when targetting the expansive Chinese inbound travel trade, with strategic insights into how to connect with this important market, the sources of information used in guiding trade recommendations to clients, what factors influence their clients' decision about where to go and what the Chinese travel trade need to know about to help sell Australia better.

Co-researcher and presenter, Carolyn Childs, says the Chinese inbound market is recognised as the most important source of new travellers for Australia, but is often misunderstood with a great deal of hype surrounding its needs. "Chinese holiday visitor arrivals to Australia increased 26% in 2012," said Ms Childs, "and the growth is slated to continue for at least several years to come." "While it is being widely heralded as the great saviour of the Australian travel and tourism sector, many organisations do not know how to go about tapping into this opportunity, or even whether it is appropriate for them. "Whilst much emphasis has rightly been placed on understanding the wants and needs of the Chinese consumer, we know that many Chinese travellers - especially during their early trips overseas - look to the trade. Our research and workshop will help demystify the Chinese travel market, and importantly, outline what influence the travel trade itself has in the equation."

Andrea Plawutsky, fellow so-presenter, is passionate about the opportunities presented by the Chinese market. "Many view Chinese travellers as a homogeneous, single target market, not taking into account the many varied and shaded nuances presented by regional, demographic and motivational differences," according to Ms Plawutsky. "Equally, many people consider the consumer aspect of the market without considering the travel trade's importance

and influence - something we'd suggest is doing so at the peril of your success."

The Workshop will include presentation of the research, a China Travel Trade Insight session with a panel of top Chinese travel trade experts and practitioners sharing their secrets of success, followed by a workshop session that translates the insights into action, showing participants how to use the research and practical ways to integrate the results into their business.

Priced at $988 plus GST, MyTravelResearch is offering a Platinum Package that covers attendance at the workshop, the full report and membership to the China Travel Trade microsite to access the report, recorded presentation and additional resources.

Bookings for the workshop are now open at http://www.mychinatravelresearch.com. Numbers are strictly limited.

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Workshop Details:

Venue:             Royal Automobile Club, Sydney, 89 Macquarie Street.
Time & Date:   10:00 - 16:00, 25 June 2013
Bookings:        http://www.mychinatravelresearch.com

About MyTravelResearch.com

"MyTravelResearch.com" was born out of the collaboration between two well respected travel researchers and marketers, Carolyn Childs and Bronwyn White in 2011 to fulfil their passion to make research accessible and business focused, and to make the tools, approaches and insights accessible to tourism operators and organisations both large and small.

Carolyn Childs

Carolyn has spent more than 25 years' helping businesses achieve their goals by using research and other evidence to guide strategy and planning - mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world's largest custom research company) and the Travel Research Centre. Her clients include blue chip names across the industry including Aer Rianta, Tourism Australia, TurEspana (Spanish national tourism organisation), Air New Zealand, Qantas and Emirates.

Her passion is making a difference and she does this by making research accessible and business focused. With Bronwyn White, she co-created Domesticate™ (now owned by TNS) - one of the industry's most respected sources of strategic direction for the Australian domestic tourism market.

Bronwyn White

Bronwyn has 22 years experience in the travel and tourism industry in the areas of market research, sales and
marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale,
retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.

In her consultancy life, Bronwyn has experience in a wide range of travel and tourism services, including: Market
research / insights, strategic and tactical marketing consultancy and executive officer services for regional tourism organisations. Bronwyn has had a wide range of clientele from the Qantas Board, Regional Tourism Organisations to
small bed and breakfasts.
In addition to market research and marketing services, Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources. She does
this by showing small to medium businesses the power of having an online presence.

Andrea Plawutsky

Director at Amplify Me, Andrea is a consummate communicator with a diverse skill set and background, with more than 15 years experience in marketing, advertising, public relations and strategic corporate communications. Passionate about her topic, Andrea speaks fluent Mandarin, has lived in and worked China and consults to the travel industry about the China market.

With a Bachelors degree from Mc Gill University in Montreal, Canada, a Grad.dip in Asia Pacific Management studies
(APMCP) and key placements throughout Asia including China, Thailand and Malaysia, Andrea's expertise in marketing and strategy draws from experience gained through pivotal roles in public relations, media relations, advertising,
digital media, conferences, publishing and corporate project management.

Clients have included organisations such as Inland NSW Tourism, Travel Indochina, the Jetset Travelworld Group,
Harvey World Travel, BIG4, Sabre Pacific, Adventure World, Global Aviation Services, the Royal College of Pathologists of Australasia, Keystone Corporate Positioning and SNP Security.