Sydney Workshop 25 June 2013

 

Tourism Research Australia's latest International Visitors Survey positions Chinese arrivals as Australia's major tourism growth market, with a record 213,383 visitors in the first quarter of 2013, up 15% on 2012.

 

At the same time, statistics show Chinese travel agencies organised over 6.5 million outbound tourists, accounting for over 30 million day/person in the first quarter of 2013, according to Shanghai-based China Contact, making Chinese travel agencies a 'must' to engage with to continue to secure this growing outbound market.

 

Travel researchers Carolyn Childs and Bronwyn White and China market specialist Andrea Plawutsky have teamed together to look into the influential and important Chinese travel agency market, and will launch the results of their comprehensive travel trade survey on 25 June 2013 in Sydney.

 

The all day China Travel Trade Research and Workshop: Insights to Action will provide attendees with strategic insights into the market and how to connect with it in a tangible way.

 

Preliminary results indicate this is important, as the market has influence in where their clients travel.

 

"We know agents are typically 'switch selling' 1-2 clients a month, with some indicating they do this even more often," according to MyTravelResearch.com's Carolyn Childs.

 

"The research is also indicating agents are typically finding their clients are coming in with a range of destinations and they are helping their clients select where ultimately to go. So allied with switch selling, this does make agents important for first time or less experienced visitors.

"The agents indicated that they base their switch selling and advice on providing better product for their client's needs. This makes it imperative that we provide agents enough relevant information to be able to prevent them from switch selling away from our destinations."

 

"The good news is interest in Australia is strong, with typically half of clients who are looking for 'out of region' travel expressing interest in our country, and the natural environment is a strong factor for their customers, along with world famous or iconic attractions."

"These results are consistent with the consumer-facing research I have conducted previously, and indicate relevance in understanding the travel trade."

According to Amplify Me's Mandarin speaking China expert Andrea Plawutsky, the agents are driven more by the opportunity to travel and for professional development than money.

"The fact they are motivated by travel and professional development opportunities is important when factoring in the value of agent famils and educations," says Ms Plawutsky.

"Personal experience also factors in heavily in their ability to provide product information based on their clients' needs."

The Workshop will include presentation of the research results, a China Travel Trade Insight session with a panel of top Chinese travel trade experts and practitioners sharing their secrets of success, followed by a workshop session that translates the insights into action, showing participants how to use the research and practical ways to integrate the results into their business.

Priced at $988 plus GST, MyTravelResearch is offering a Platinum Package that covers attendance at the workshop, the full report and membership to the China Travel Trade microsite to access the report, recorded presentation and additional resources.

Bookings for the workshop are now open at http://www.mychinatravelresearch.com. Numbers are strictly limited.

 

Workshop Details:

Venue:  Royal Automobile Club, Sydney, 89 Macquarie Street.

Time & Date:   9:30 - 16:00, 25 June 2013

Bookings:   http://www.mychinatravelresearch.com

 

Media Contact:

Andrea Plawutsky
Amplify Me
andrea@amplifyme.com.au
0419 970 984

 

About MyTravelResearch.com

"MyTravelResearch.com" was born out of the collaboration between two well respected travel researchers and marketers, Carolyn Childs and Bronwyn White in 2011 to fulfil their passion to make research accessible and business focused, and to make the tools, approaches and insights accessible to tourism operators and organisations both
large and small.

 

Carolyn Childs

Carolyn has spent more than 25 years' helping businesses achieve their goals by using research and other evidence to guide strategy and planning - mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world's largest custom research company) and the Travel Research Centre. Her clients include blue chip names across the industry including Aer Rianta, Tourism Australia, TurEspana (Spanish national tourism organisation), Air New Zealand, Qantas and Emirates.

Her passion is making a difference and she does this by making research accessible and business focused. With Bronwyn White, she co-created Domesticate™ (now owned by TNS) - one of the industry's most respected sources of strategic direction for the Australian domestic tourism market.

Bronwyn White

Bronwyn has 22 years experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.

In her consultancy life, Bronwyn has experience in a wide range of travel and tourism services, including: Market research / insights, strategic and tactical marketing consultancy and executive officer services for regional tourism
organisations. Bronwyn has had a wide range of clientele from the Qantas Board, Regional Tourism Organisations to small bed and breakfasts.

In addition to market research and marketing services, Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources. She does this by showing small to medium businesses the power of having an online presence.

Andrea Plawutsky

Director at Amplify Me, Andrea is a consummate communicator with a diverse skill set and background, with more than 15 years experience in marketing, advertising, public relations and strategic corporate communications.
Passionate about her topic, Andrea speaks fluent Mandarin, has lived in and worked China and consults to the travel industry about the China market.

With a Bachelors degree from Mc Gill University in Montreal, Canada, a Grad.dip in Asia Pacific Management studies (APMCP) and key placements throughout Asia including China, Thailand and Malaysia, Andrea's expertise in marketing and strategy draws from experience gained through pivotal roles in public relations, media relations, advertising, digital media, conferences, publishing and corporate project management.

Clients have included organisations such as Inland NSW Tourism, Travel Indochina, the Jetset Travelworld Group, Harvey World Travel, BIG4, Sabre Pacific, Adventure World, Global Aviation Services, the Royal College of Pathologists of Australasia, Keystone Corporate Positioning and SNP Security.