Macau - June 28, 2012, Thursday - City of Dreams proudly presented its latest collaboration with the renowned master Franco Dragone - Taboo
- a quest to explore and offer a unique Cabaret experience. The eagerly anticipated Taboo premiered at Club Cubic at City of Dreams today, unveiling
multiple talents from around the world in a unique décor and surprising sensual, provoking atmosphere.

Mr Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment Limited said, "It is our pleasure to bring to Macau this cabaret experience. With the new dimension Mr Dragone added to the genre that has long captivated Europe, Taboo makes a distinctive contribution to position Macau as a world-class center of cutting edge entertainment."

Over a hundred high society and celebrities, including Dr. Cecil Chao Sze-Tsung, Shu Qi, Daniel Wu Yin-Cho, Andy Hui Chi-On, Anthony Wong Yiu-Ming and Denise Ho Wan-Sze, joined Mr Ho and Mr Dragone at the red carpet premiere new creation as a talk-of-the-town event. Taboo, the show naughty and naughtier is the first of its kind in Macau. The guests were thrilled to experience the atmosphere and applauded City of Dreams' innovation in delivering world-class entertainment surprises to Macau.

Taboo is another perfect combination of City of Dreams' vision and Mr Dragone's boundless creativity. As part of the diverse and unique entertainment City of Dreams offers, Taboo has strengthened the resort's leading position as the destination for premier leisure in Macau. It will also be a mind-blowing experience for audiences from Hong Kong, Macau, Mainland China and all of Asia to enjoy. 

Mr. Franco Dragone, Founder of Franco Dragone Entertainment Group said, "Mr Lawrence Ho had the audacity to ask me to revisit the famous Cabaret genre. My goal is to explore and identify the kind of acts that will allow us to really understand and meet the expectations of the audience that will come to see Taboo. What we create aims to be a unique and tailor-made entertainment experience that will appeal to those who come to Macau."

A talented global team of almost 20 top performers play various roles interconnected with a unique and sophisticated performance theme of temptation. The show combines edgy and innovative elements such as flamenco dance, aerial hoop, chain gymnastics and sword swallowing act, challenging the sight and senses of the audience to their limit, while inspiring their naughty and naughtier imagination through the extraordinary performance.

After today's Global Premiere, Taboo The Show Naughty and Naughtier is on a limited run till September 15, 2012, every Wednesday to Saturday at 10pm at City of Dreams' Club Cubic, Macau. Tickets and packages priced from HK$2,000 to HK$33,888 are now available for sale at +853 8868 6767. (Terms and conditions apply. All information is for reference only and subject to change without notice.)

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. The parent company of City of Dreams, Melco Crown Entertainment Limited ("the Company") may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in its annual report to shareholders,
in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) the Company's anticipated growth strategies, and (v) the Company's future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "target", "aim", "estimate", "intend", "plan", "believe", "potential", "continue", "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this announcement is as of the date of this release, and the Company undertakes no duty to update such information, except as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment Limited, with its shares listed on the Main Board of The Stock Exchange of Hong Kong Limited (SEHK: 6883) and its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ:MPEL), is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com) (formerly Crown Macau), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment's business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 2,100 gaming machines in ten locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company is also developing the planned Studio City Project, a large integrated entertainment, retail and gaming resort in Cotai, Macau. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Limited ("Crown"). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co- hairman, an Executive Director and the CEO of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Securities Exchange and led by Executive Chairman Mr. James Packer, who is also Co- Chairman and a Non-executive Director of Melco Crown Entertainment.

About City of Dreams

City of Dreams is operated by a Macau subsidiary of Melco Crown Entertainment Limited, an entertainment company listed on the Main Board of The Stock Exchange of Hong Kong Limited (SEHK: 6883) and the NASDAQ Global Select Market (NASDAQ: MPEL). It is an integrated entertainment resort that has established itself as a premier leisure and entertainment destination in Macau.
Located in the heart of Cotai in Macau, it combines electrifying entertainment, a diverse array of accommodation, regional and international dining, designer brand shopping and a spacious and contemporary casino. The resort brings together a collection of world-renowned brands including Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that aims to appeal to a broad spectrum of visitors from around Asia and the world. City of Dreams features a 420,000-square-foot casino with approximately 400 gaming tables and approximately 1,300 gaming machines; over 20 restaurants and bars; an impressive array of some of the world's most sought-after retail brands; and Dragon's Treasure, an iconic and spectacular audio visual multimedia experience. 'The House of Dancing Water', the world's largest water-based extravaganza showcased in the purpose-built Dancing Water Theater, represents the live entertainment centerpiece of City of Dreams' overall leisure and entertainment offering.  A comprehensive range of accommodation options at City of Dreams include Crown Towers offering approximately 300 guest rooms, Hard Rock Hotel offering approximately 300 guest rooms and Grand Hyatt Macau offering approximately 800 guest rooms. A second planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmacau.com (Official Website) and www.cityofdreamsmedia.com (Medial Portal). For The House of Dancing Water information, please visit www.thehouseofdancingwater.com (Official Website) and www.thehouseofdancingwatermedia.com (Media Portal).

About Franco Dragone Entertainment Group

The Franco Dragone Entertainment Group, founded in 2000 by Mr. Franco Dragone, conceives, produces and stages live shows, which integrate post modern dance, music, circus art and special effects within a dramatic narrative. The Franco Dragone Entertainment Group captivates audiences through a unique combination of disciplines sensitively orchestrated to produce one of the world's most spectacular shows. Mr. Franco Dragone made his name in the 1980's and 1990's as the leading creative force behind Cirque du Soleil where he created groundbreaking shows such as Mystère, Saltimbanco, Alegria, Quidam, O, and La Nouba. Over 75 million people have experienced Mr. Franco Dragone's unique theatrical creations. Since
its establishment, Dragone has proven itself with critical acclaim and commercial successes including:

• Le Rêve, a permanent show produced in conjunction with Wynn Resorts in Las Vegas. The show has celebrated its 2000th performance on stage in November 2009 and its 5th Anniversary in May 2010, and it is still a mainstay in the city's show scene.
• A New Day, a Las Vegas resident show starring Céline Dion and incorporating her music. Over 3.5 million spectators attended the show over 5 years with daily sell out shows. Dragone has created and produced 26 shows and events including Euro 2000 and the Disney Cinema Parade in Paris.
• The House of Dancing Water, an iconic and multiple award-winning water-based extravaganza exclusively in Macau, has earned plaudits from over a million audiences and critics alike since its opening in 2010. This spectacular extravaganza is the centerpiece of Macau's unique integrated entertainment resort, City of Dreams envisioned by Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment, an operator of casino gaming and entertainment casino resort facilities in Macau, and Franco's first masterpiece in Asia and the Greater China.

Mr. Franco Dragone is building an entertainment group with a recognized global brand name for creating and producing the world's spectacular live shows. In order to do this, the Company plans to open at least one long run spectacular live show, either permanent or touring, per year.

For media inquiries, please contact:

Melco Crown Entertainment Limited

Maggie Ma                                                      

Head of Corporate Communications                 

Tel: +853 8868 3767 or +852 3151 3767             

Email: maggiema@melco-crown.com

MediAdvertising (HK) Limited

Ronny Tung

Tel: +852 2575 7722 / +852 6291 5711

Email: ronny@mediadvhk.com