Ink, world's leading travel media company, is to produce Qatar Airways' inflight publication, Oryx magazine. The new monthly magazine, which will launch on 1 January 2017, will be available on board the Qatar Airways' fleet of 191 aircraft in all cabins as the airline crosses the globe on its ever-expanding network of more than 150 destinations.

Oryx magazine is to be re-launched with a new, elegant and contemporary design that reflects and enhances the unique flying experience that customers have come to expect from the multi-award-winning airline. 

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said:

“We are delighted to be partnering with Ink due to its wealth of international experience in creating the most inspiring and award-winning content today. The newly designed magazine will be available in all cabins and it will further elevate the on-board experience for our loyal passengers.”

Michael Keating joint CEO of Ink added: “With their extensive and ever expanding route network, this is an exciting time to be working with Qatar Airways. Ink has developed a fresh magazine concept that focuses on a new theme in each issue, from art to style and taste to innovation. With exclusive photography and original storytelling the new Oryx magazine will complement Qatar Airways' onboard service with an aspirational, high-end take on how best to experience the world. Each issue will not only inspire travel, but will complement the in-cabin experience for Qatar's loyal, affluent and adventure-seeking customers.”

Ink produces 29 magazines in 10 languages for many of the world's largest and best airline, railway and travel companies, reaching 775 million passengers per year. 

NOTES TO EDITORS:

About Qatar Airways

Qatar Airways, headquartered in Doha, Qatar, is one of the fastest growing airlines, operating one of the youngest fleets in the world. Now in its 19th year of operations, Qatar Airways has a modern fleet of 191 aircraft flying to more than 150 key business and leisure destinations across six continents.

A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class, Best Business

Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax. Qatar Airways is a member of the oneworld global alliance. 

The award-winning alliance was named the World's Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways' inflight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 as well as select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline's on-board Wi-Fi and GSM service.

Qatar Airways is one of the world's leaders in sponsoring global sporting events, including the strategic team sponsorships of FC Barcelona and Al-Ahli Saudi Arabia FC. Qatar Airways' strategy reflects the values of sports as a means of bringing people together, something at the core of the airline's own brand message - Going Places Together.

Qatar Airways Cargo, the world's third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 191 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 11 Boeing 777 freighters and two Boeing 747 freighters.

INK

Founded in 1994 in London, Ink is the world leader in travel media. With a staff of more than 300 people, Ink creates award-winning media for the world's biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 775 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online and on mobile devices. 

Ink's work has been recognized with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York and São Paulo.

[ ends ]

FOR ADDITIONAL INFORMATION PLEASE CONTACT

Daniel Bee, Daniel.bee@ink-global.com, +1 310 854 2834

www.ink-global.com