TravMedia's global IMM program has successfully launched in its seventh city. Eighty-five journalists and forty-three exhibitors convened at the Pullman Paris Tour Eiffel Hotel last week to attend TravMedia France's first-ever IMM in Paris.  Providing what they say in the meeting space is the perfect 2:1 media to exhibitor ratio.

Exhibitors from French regions and cities, pan European and long-haul destinations, as well as hotel chains, attractions, and online travel companies,  had the opportunity to showcase their news and new developments to journalists from French consumer titles and trade press, offering editorial opportunities in print, online and across various forms of broadcast media.

Prestigious partners supported the inaugural IMM France: Brand USA, Accor and the Toulouse Tourist Office, as well as two renowned French journalists' associations, the AJT (French Association of Travel Writers) and the Press Club de France, which brings together journalists and opinion leaders from across the media spectrum in France.

The attending delegates participated in over 1000 pre-scheduled, one-on-one appointments – plus four hours of open networking which took place across multiple catered events.  The day included a sit-down lunch with views of the Eiffel Tower where they were introduced to the latest news and developments from William Mondello, the French representative of the headline sponsor, Brand USA.

Accor, who hosted the event kindly sponsored the evening reception, and delegate bags were provided by the Toulouse Tourist Office.

Launched in 2013, IMM is now recognized internationally as the biggest networking event between tourism industry representatives and the local media in each region. TravMedia now organizes seven events per year in some of the world's major cities - New York, Sydney, Berlin, Paris, London, Sao Paulo, and Singapore.

Nick Wayland, CEO and Founder of TravMedia said, "We're delighted that the global IMM program continues to gather momentum.  We have been keen to host an event in Paris since we began the concept of our own media marketplaces almost seven years ago. I'm delighted to see our seventh region of the IMM brand launched in France.  The day would not have been possible without the incredible support of our sponsors, and we're delighted to have been recognized by two high-profile French media organizations.  We look forward to seeing IMM France grow in future years to become as big as our other global events.” 

Media in attendance included top national travel editors, writers, broadcasters and editorially minded influencers from the following outlets: 

1001decouvertes.com, A Hedgehog in the Kitchen, AD Magazine, Air France Madame, American Legend, Arte, Babel Voyages, Beaux-Arts, Been Around The Globe, BFMTV, Bindu Travel, Bus & Car Tourisme de Groupe, Canal+,  C'est au Programme sur France Télévisions, Class Tourisme, Condenast, Côté Est, Côté Ouest, Côté Paris, Côté Sud, Courants d'Air (ex-City Magazine), Cuisine et Vins de France, Découvertes Patrimoines, Délices, Désirs de Voyages, Echappées Belles sur France 5, Editions Nomades, EndemolShine France (TF1, M6, Canal +, France 3), Euronews, Evocateur, Femme Actuelle Senior, Forbes, France 2, France Inter, Gallimard, Golf Auvergne Rhône-Alpes Magazine, Historia, HommeDeco, Horizons Monde, Hug Magazine, Infotravel.fr, Intérêts Privés, International Luxury Hotel Association, INTOTHEPROD, Invitation au Voyage (Arte), Kilomètre, L' me des Lieux,  L'Echo Touristique, L'Express, L'Incontournable Magazine, L'Obs, La Carte aux Trésors sur France 3, La Maison France 5, La Marche de l'Histoire, La Provence, LCI, Le Bonbon, Le Petit Futé, le Quotidien du Tourisme, Les Boomeuses, Les Echos, Les Soirées de Paris, Luxe-magazine.com, Madame Figaro, Mariage.com, Marie France Magazine, MEDANDCO pour France 4, Meet & Travel Mag, Michelin Vert, Modern Art, Moyen-Age, National Geographic, Nauticpages, Neuf Mois, Ouest France, Paulina on the road, Pleine Vie, Pointus, Prestige & Santé, Prestige'S, Radio France Internationale, Serendipia, shoko.fr, Solcito.fr, Télé 7 Jours, Télérama, Tendance Nomad, TF1, Thalassa, TopHotelNews, Tour Hebdo, TourMaG.com, TV5 Monde, Ushuaïa TV, Votre Tour du Monde, Voyager Groupe, Voyager Magazine, Voyages d'Affaires, wevamag.com, Yonder.

Participating exhibitors at IMM France 2019 included:  Accor, Agence d'Attractivité de Toulouse Metropole, Banff Sunshine Village, Brand USA, Caribbean Tourism Organization, Cote-D'Or Tourisme, CRT Occitanie, Department of Culture and Tourism - Abu Dhabi, Florida Keys & Key West, Glasgow City Marketing Bureau, Groupe Pierre & Vacances-Center Parcs, Haute-Garonne Tourisme, HolidayPirates Group, Keukenhof, Lausanne Tourism, Ljubljana Tourism, Ministère du Tourisme d'Haiti, Mint Hotels, NAUSICAA, New Orleans & Company, Normandie Tourisme, Office du tourisme de l'Afrique du Sud, Office National Croate de Tourisme, Office National Hellénique du Tourisme, Pas-de-Calais Tourisme, Preferred Hotels & Resorts, Region Vallee d'Aoste, San Francisco Travel, Société marketing du land de Rhénanie-Palatinat, State Tourist Board Baden-Württemberg, Sviluppumbria, Tourism & Events Queensland, Tourism Tasmania, Tourisme Ariege Pyrenees, Travel Portland, U.S. Travel Association, Virgin Limited Edition, Visit California, Visit Greater Palm Springs, VisitDenmark, Viva Wyndham, West Hollywood Travel & Tourism Board

—ENDS—

TravMedia's IMM is the leading travel industry event to meet the media. Upcoming 2019 International Media Marketplace events include IMM Brazil in September and IMM Asia in October.  IMM USA, IMM Australia, IMM Germany, IMM France, and IMM UK will all return at the start of 2020. Registrations for all 2019 events are already open.  2020 will open very soon.

TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria/France), U.K., U.S.A, Middle East, New Zealand, and South Africa for the media. TravMedia also provides the online pressroom for Tourism Australia, Brand USA, the U.S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention

For more information and to register for all IMM events visit www.travmedia.com/imm.

To arrange additional information about IMM France 2019, please contact Karine Foraud, director of TravMedia France at Karine.Foraud@travmedia.com.