Regional agency wins PR remit for first hotel development by Harry�s Hospitality

impactasia Singapore has been selected to manage the public relations and official launch of The Club by Harry�s Hospitality, a colonial-era inspired, black and white styled, design-led boutique hotel. Harry�s Hospitality is a wholly-owned subsidiary of Harry�s Holdings, one of Singapore�s leading F&B operators.

General Manager of The Club, Mr. Bjorn-Henning Buth, commented that impactasia�s extensive experience in hospitality and design, combined with its ability to think differently about the brief, were key considerations in the appointment.

�impactasia is well versed in handling high-end brands and has retained an impressive portfolio of big-name lifestyle and hospitality clients and we�re confident of their ability to drive a successful launch and deliver results,� he said. �The team�s pitch was thoroughly refreshing and in tune with our thinking, so we are very pleased to announce this partnership�.

Slated to open in early May, The Club is situated in Singapore�s alternative fashion and design haven, along Ann Siang Road. Over a nine-month campaign period, impactasia will implement a series of strategic media and consumer outreach programmes targeting Singapore�s �cool-hunter� and discerning traveler demographic.

�We see this partnership thriving on the synergies between The Club�s world-class offering, impactasia�s luxury/travel expertise and the super cool vibes of the captivating Ann Siang Hill. We�re also very excited to contribute to the growth of the creative community around the Club Street area (which is our home turf too) and look forward to future collaborations within the district,� added Kate O�Shea, director, impactasia (Singapore).

The new appointment expands impactasia�s portfolio of lifestyle, hospitality and luxury clients which includes avant-garde restaurant and bar Tippling Club, Chic Outlet Shopping Villages in Europe � a collection of nine designer shopping villages, and Yoo, an international design-focused property development company co-founded by property stalwart John Hitchcox, and the one of the world�s most prolific designers, Philippe Starck.

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For more information or supporting imagery, please contact impactasia: Alicia Thong / Pamela Chew / Kate O�Shea Email: alicia@impactasia.com / kate@impactasia.com / pamela@impactasia.com O: +65 6222 6136 M: +65 9062 9957 / +65 9663 7765 / +65 9653 1904