TravMedia has delivered a successful IMM Virtual North America less than one month after the hugely successful in-person TravMedia Summit and International Media Marketplace (IMM) North America 2022 held on January 26 & 27 at the Jacob K. Javits Center in New York. 

All event sponsors and travel brands who were unable to attend in person were provided with a proven platform to meet with the media through the convenience of their computers while travel restrictions were still in place.

IMM Virtual North America 2022 connected 270 delegates and facilitated 2,200 meetings across three half-days. More than 180 North American media met with 94 Public Relations professionals representing 90 international travel brands. The virtual event provided destinations, hotels, and tour operators who were unable to attend IMM North America in person the opportunity to pitch tourism recovery stories and connect with new and established media contacts.  

"IMM North America essentially helps media plan a year's worth of stories and famil opportunities, so it was important for us to hold the virtual event close to the beginning of the year," said Dominika Dryjski, COO of TravMedia.

Delegates were given the opportunity to complete 36, 15-minute, one-on-one virtual meetings over three days, from 2 pm to 5 pm ET on February 23rd and 24th and March 2nd. The virtual meeting space enabled industry professionals to reboot interrupted travel bookings and drive visitation to their destinations through earned media opportunities based on their prescheduled appointments with top travel journalists, editors, broadcasters, and digital influencers.

TravMedia is celebrating its tenth anniversary in 2022. Upcoming International Media Marketplace events include IMM Germany in Berlin on March 8th; IMM UK in London on March 14th and 15th; IMM France in Paris on March 16th; and IMM Asia in October 2022.

Registration for IMM USA 2023 will open in August 2022. 

For more information and registration for IMM 2022/23 events, visit www.travmedia.com/imm or email immusa@travmedia.com. 

To arrange an interview or for additional information about upcoming events, please contact Julie Ott at julie.ott@travmedia.com.

ABOUT IMM VIRTUAL

TravMedia's IMM is the travel industry's only global media networking event connecting travel and tourism brands with North America's top-tier media and outlets. TravMedia has successfully produced virtual IMM events in North America, Asia, Germany, France, and Australia.

TravMedia's customized virtual meeting space enables brands to upload backgrounds and share press releases, meeting documents, website links, images, and videos before and after their 'deskside' appointments.

TravMedia launched the white-label Virtual Events Platform in 2020, allowing destinations to run their own virtual events to connect with global trade partners remotely.   

"When borders closed, it was important for the global travel industry to remain connected. We have been the chosen virtual trade platform for many destination partners including Spain, Japan, Abu Dhabi, Utah, and Canada. We hope to become the go-to solution for virtual trade events in this new digital era," said Nick Wayland, CEO and Founder of TravMedia.

TravMedia provides travel news feeds in the U.S.A, U.K., Canada, Europe (Germany/Switzerland/Austria, and France/ Belgium/ Monaco), China, Asia, Brazil, the Middle East, Australia, New Zealand, and South Africa. TravMedia is a proud supporter of the Society of American Travel Writers' annual convention, the British Guild of Travel Writers, and the Australian Society of Travel Writers.