The travel industry's leading media event runs online in the UK from 17-19 May 2021

TravMedia UK has announced the launch of IMM Virtual 2021, a three-day online event connecting the global travel industry with the UK media, running from 17-19 May 2021 (https://travmedia.com/immuk).

IMM is the showpiece media event for the worldwide travel industry and IMM Virtual 2021 will enable organisations to enjoy 24 meetings across three days with the UK's most powerful travel journalists.  The event replaces the face-to-face IMM scheduled for 17-18 May which had been due to take place at IMM's long-term home, the QEII Centre in London.

Worldwide tourism and travel brands interested in learning more about IMM Virtual 2021 are encouraged to join an 'IMM Virtual 2021 – Your Questions Answered' webinar on Tuesday 30 Mar 2021 (2:00 PM GMT). Registration for the free webinar is available here:  https://us02web.zoom.us/webinar/register/WN_6BRFFStbRdG9G1Z3DFtaMw

The 'IMM Virtual' technology has operated successfully worldwide during the last year, with events organised by TravMedia in North America, Asia, Germany, and Australia. Tourist boards and industry bodies have also harnessed TravMedia's technology for their own meetings events.

IMM Virtual 2021 registration for travel brands, media and influencers is now open. Journalists already confirmed for the UK show represent media titles including BBC, The Times, The Telegraph, The Sun, City AM, Fabulous, Men's Health and TTG. 

Organisations already signed up include Atout France, Cayman Islands Department of Tourism, Croatian National Tourist Board, German National Tourist Office, Philadelphia Convention & Visitors Bureau, Tourism British Columbia, VisitDenmark, Visit Portugal, and wider industry brands such as HF Holidays, Musée de la Romanité, and Rocky Mountaineer.

Delegates attending IMM Virtual 2021 can also join focused networking groups and a travel editors' panel session, and so enjoy the complete IMM experience online. Sponsorship opportunities include press conferences, banner ads and branded goods.

Since its creation in the UK in 2013, IMM has grown to become the leading global event connecting the travel industry and media, with shows held annually worldwide. Last March in London, IMM hosted almost 400 journalists and influencers, who met with over 160 travel and tourism brands (full exhibitor list below).

For 2021, the show's ninth year, the three days of targeted meetings will be pre-booked through IMM's usual Meetings Manager platform. Everyone's entire IMM day will be delivered to delegates' PC screens, with just one button click needed to commence the day.

PR representatives will hold meetings from the comfort of their own branded exhibitor 'booth', featuring destination backdrops, introductory videos, and downloadable media assets.

Exhibitor bookings for IMM Virtual 2021 start from just £695 (TravMedia UK customers only) and £795 for all other organisations. Prices will increase from 26 March, at the end of IMM Virtual's earlybird booking period. However, the early bird prices will be extended for one week (until 2 April) for all brands that attend the webinar on 30 March.

Said Henry Hemming, TravMedia UK's Managing Director: “All our industry customers worldwide can look forward to three energised days in May! Naturally we are hugely disappointed that we had to move from a face-to-face IMM to a virtual show on this occasion as we know how much IMM in London means to our media and PR representatives.” 

He added: “With travel edging back to normality in the months ahead, and a halcyon booking period for the industry anticipated, we're predicting our virtual event in May will sell out.” 

TravMedia also announced today that The TravMedia Awards, launched in 2020 with the debut ceremony held on the final night of IMM, hosted by celebrity John Humphrys, will now be held this Autumn, and separated from IMM.  Amongst the most hotly contested awards will be Travel Journalist of the Year, PR Professional of the Year, and Influencer of the Year. The evening also features an Outstanding Contribution Award. The site and entry process will be launched soon, TravMedia confirmed.

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For information on IMM Virtual 2021:

Louise Napier

Regional Director, TravMedia

T: +44 (0)20 3440 8915 (land) and +44 (0)7817 243842 (mobile)

E: louise.napier@travmedia.com

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IMM 2020 EXHIBITORS:  Accor Asia Pacific, Agence de Développement Touristique des Ardennes, Alpe d'Huez Grand Domaine Ski, Alterra Mountain Company, Amelia Island, Annecy Mountains, Ardèche Tourisme, Arizona Office of Tourism, Atlantic Coast Cognac Country, Atlantic Loire Valley, Atout France, Aurora Expeditions, Austrian National Tourist Office, Auvergne Rhone-Alpes Tourisme, Avignon Tourisme, Banff Sunshine Village, Bavaria Tourism, Biarritz Pays Basque Tourism, Blenheim Palace, Bourgogne-Franche-Comte Tourisme, Bournemouth Christchurch & Poole, Brand USA, Brittany Ferries, Brittany Tourism, CaminoWays.com, Canal & River Trust, Cayman Islands Department of Tourism, Centre des Monuments Nationaux, Château de Chenonceau, Choose Chicago, CityPASS, Cotswolds Tourism, Crans-Montana, Daytona Beach Area Convention and Visitors Bureau, Deep South, Department of Culture and Tourism - Abu Dhabi, Destination Beaujolais, Destination Canada, Destination New South Wales, destination: Tiburon, DFDS, Discover Aboriginal Experiences, Discover The Palm Beaches, Düsseldorf Tourist Board, Efteling, Evaneos, Exodus Travels, Fairmont Hotels Canadian Pacific Northwest Region, Florida's Paradise Coast, Fly Provence, Fomento del Turismo de Mallorca, Food Drink Devon, Frankfurt Rhine-Main Region, G Adventures, German National Tourist Office, Gers Gascony Tourism, Gran Canaria Tourist Board, Greater Fort Lauderdale Convention & Visitors Bureau, Grenada Tourism Authority, Haute Garonne Tourism, Hello Lille, Heritage Expeditions, HF Holidays, Homewood, Hong Kong Tourism Board, Iberian Escapes, Inghams, Interrail Pass, IPW / U.S. Travel Association, Isère Attractivité, Italian National Tourist Board, KE Adventure Travel, Lake Charles Louisiana, Lake Saimaa - Purest Finland, Lanzarote Tourism Office, Las Vegas Convention and Visitors Authority, Les Villages Nature® Paris, Loire Valley, Los Angeles Tourism and Convention Board, Luberon Cœur de Provence Tourisme, Lyon Tourism & Conventions, Macao Government Tourism Office, Marketing Manchester, Massachusetts Office of Travel & Tourism, Montpellier Méditerranée Tourism & Conventions, NAUSICAA the French National Sea Centre, New Orleans & Company, New Smyrna Beach Area Visitors Bureau, Normandy Tourism, Northern Territory, Okinawa Convention & Visitors Bureau, Orascom Hotels Management, Orléans Val de Loire Tourisme, Ottawa Tourism, Ovolo Hotels, OYO Hotels & Homes, Pas-de-Calais Tourism, Philadelphia CVB, Pierre & Vacances, Planet Travel Holidays, Preferred Hotels & Resorts, Provence-Alpes-Côte-d'Azur, Pure Michigan, Puy du Fou, Qantas Airways, Raffles Singapore, Remarkable France, Rocky Mountaineer, Romantic Cities, Royal Commission for AlUla, Saint Lucia Tourism Authority, Salzburg State Board of Tourism / SalzburgerLand Tourismus, San Francisco Travel Association, Sands Resort Macao, Savoie Mont Blanc Tourisme, Setouchi Tourism Authority, Signature Experiences of Australia, Ski & Summer France, Sonoma County Tourism, South Australia Tourism Commission, SouthWest Germany Tourist Board, Switzerland Tourism, TAP Air Portugal, Tarn & Garonne Tourism, Tarn Tourism, Tenerife Tourism Corporation, The AMResorts Collection, The Tourism Authority of Thailand, Toulouse Tourist Office, Tourism and Events Queensland, Tourism Australia, Tourism Nova Scotia, Tourism Toronto, Tourism Western Australia, Tourist Board of Lake Constance, Travel Manitoba, Travel Nevada, Travel Texas, Universal Parks and Resorts, Valais/Wallis Promotion, Vaucluse Provence, Verbier Promotion, VIA Rail Canada, Vienne Condrieu Tourism, Viking Cruises, Visit Austin, Visit Baltimore, Visit County Durham, VISIT DENVER, VISIT FLORIDA, Visit Huntington Beach – Surf City USA, Visit Isles of Scilly, Visit Mesa, Visit North Carolina, Visit Orlando, Visit Portugal, Visit San Antonio, Visit St. Pete/Clearwater, Visit Tampa Bay, Visit Temecula Valley, Visit Tucson, Visit Var, Visit Victoria, Visit Wales, VisitDenmark, VisitEngland and VisitScotland.

EDITORS NOTES

The first-ever IMM was held in London in March 2013 and has since expanded to all corners of the earth, with annual events now taking place in countries including the USA, Australia, Germany, and France. 

The technology used by TravMedia has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives. 

TravMedia was originally created by a travel journalist seeking a better way to research and report travel news and is dedicated to creating thriving online communities of travel journalists and travel PR professionals.