The travel industry's leading media event returns to London's QEII Centre on 19-20 February 2024 and, for the first time in the UK, will feature The TravMedia Summit.

The dates for IMM 2024 were announced today by organisers TravMedia, with the show moving from its usual date in March to 19-20 February next year at the QEII Centre. The show will open with The TravMedia Summit, a morning of panel discussions and keynote sessions for all exhibitors to attend.

Last year's IMM drew a record-breaking attendance of over 500 PR professionals, journalists, and influencers, who held more than 10,000 pre-scheduled meetings. Journalists checking in to last year's show represented media titles including The Times, The Telegraph, The Sun, The i, Daily Mail, National Geographic Traveller, Wanderlust, JRNY, CNN Travel, France Magazine, Condé Nast Traveller, Cruise Adviser, loveEXPLORING, TTG, OutThere, Good Housekeeping, and Bella magazine.

Now in its 12th year, IMM is established as the must-attend annual event for travel and tourism brands to make media connections, nurture established relationships, and catch up with industry friends. TravMedia has announced that the first 50 exhibitor bookings will be available at special earlybird prices, with savings of up to £630 on offer (based on a stand with two delegates).

Exhibitors can book today at the show's site (www.travmedia.com/immuk).

Louise Napier, TravMedia UK's recently appointed new Managing Director, said: “We're super excited to be launching what we anticipate will be another sell-out event. In response to delegate feedback, we're thrilled to be introducing new developments, in particular, the launch in the UK of The TravMedia Summit – a whole morning dedicated to panel discussions and keynote sessions by key editors and PR thought-leaders for all PRs and invited media to attend. This year tackles head-on the vital topic of Sustainability and the Future of Travel.”

IMM 2024 will provide exhibitors with an exponential return on investment from two highly productive days of activity. Timed, pre-scheduled 15-minute meetings between exhibitors and journalists remain the cornerstone of the event. Alongside breakfasts and lunches, and socialising at the IMM evening drinks party at the end of day one, the event will introduce further breaks between meetings – providing more focus in the meetings and further informal networking.

Exhibitor highlights in 2023 included major delegations from France, Australia, USA, and Canada. The event enjoyed headline sponsorship from Australia. IMM 2023's other sponsors were the Israel Tourist Office, FlightCentre, Azerbaijan Tourism Board, Pure Michigan & Visit Detroit, Princess Cruises, and VisitEngland.

Brands interested in taking sponsorship at IMM 2024, including new opportunities at The TravMedia Summit, can find more information at www.travmedia.com/immuk/sponsor.html or contact Louise Napier directly at louise.napier@travmedia.com

TravMedia UK created and launched the IMM concept in 2013. The event has evolved globally to become the world's leading show connecting the travel industry with the media. IMM is operated by TravMedia, the global network connecting the travel industry with the media and content creators.

Ends

Contacts:

IMM Media Contact:

Mark Tilley
Content Manager, TravMedia UK
T: +44 (0)20 3440 8916
E: mark.tilley@travmedia.com

IMM Event Enquiries:

Louise Napier
Managing Director, TravMedia UK
T: +44 (0)20 3440 8915
E: louise.napier@travmedia.com

IMM 2023 EXHIBITORS:

IMM 2023 exhibitors included: AE Expeditions, Aisne, Aix-En-Provence, Amelia Island, Florida, Ardennes Tourism, Arras Pays d'Artois Tourist Office, Atlantic Canada, Atlantic Loire Valley, Austin Hill Country, Austrian National Tourist Office, Auvergne-Rhône-Alpes Tourisme, Avignon Tourisme, Azerbaijan Tourism Board, Banff Sunshine Village, BCP Tourism (Bournemouth, Christchurch and Poole), Blenheim Palace, Bonjour Quebec, Brittany Tourism, Canada's Secrets, Carcassonne World Heritage Site, Catalonia - Catalan Tourist Board, Cayman Islands Department of Tourism, Centre des Monuments Nationaux, Deep South USA, Destination Beaujolais, Destination Canada, Destination Ile de Ré, Destination Luberon, Destination NSW, Destination Ontario, Destination Orléans Loire Valley, Discover Saskatoon, Düsseldorf Tourist Board, Expedia Group, Explore Cognac, Explore France, Florida's Paradise Coast, Food Drink Devon, G Adventures, Galeries Lafayette Haussmann, Geneva Tourism & Conventions Foundation, German National Tourist Office, Gran Canaria Tourism, Greater Miami Conventions & Visitors Bureau, Gulf of Morbihan Vannes… out of this world, Hauts-de-France Tourisme, Hello Lille, Highgate – Boston Region, Highgate – New York & Florida, Hong Kong Tourism Board, In Annecy Mountains, Intrepid Travel, Isère Attractivité, Israel Tourist Office, Italian National Tourist Board for UK and EIRE, Jamaica Tourist Board, Journey Beyond, Karpaz Gate Marina, Kynren, Las Vegas Convention and Visitors Authority, Let's GoDo, Loire Valley, Los Angeles Tourism, Lyon Tourism & Congress, Marketing Manchester, Marseille Tourist Office, Mayenne – Sarthe, Médoc Atlantique Tourisme, Meet Boston, Montpellier Méditerranée Métropole, National Trust, Nausicaá, Nevis Tourism Authority, New Smyrna Beach, NewcastleGateshead, Nice Côte d'Azur, Noku Hotels, Normandy Tourism, Nouvelle-Aquitaine Tourism Board, Occitanie Tourist Board, Okinawa Convention & Visitors Bureau, Outrigger Resorts & Hotels, Pas-de-Calais, People Make Glasgow, Philadelphia Convention & Visitors Bureau, Preferred Travel Group, Princess Cruises, Pure Michigan, Pursuit, Ras Al Khaimah Tourism Development Authority, Rocky Mountaineer, Royal Commission for AlUla, Saint Lucia Tourism Authority, SalzburgerLand Tourism, San Francisco Travel, Skyscanner, South Australian Tourism Commission, Swan Hellenic, Swiss Travel System AG, Switzerland Tourism, Tarn & Garonne Tourism, Tarn Tourism, Tenerife Tourism Corporation, Texas Wine and Music Trail, The Brooklyn Travel Group, The Cotswolds, The Florida Keys & Key West, The Royal Abbey of Fontevraud, This Is Durham, Ticino Tourism, Tourism and Events Queensland, Tourism Australia, Tourism New Zealand, Tourism Northern Territory, Tourism Nova Scotia, Tourism Western Australia, Travel Nevada, Travel Texas, U.S. Travel Association / IPW, UnCruise Adventures, Universal Parks and Resorts, Var Tourisme, Vendée - Les Sables-d'Olonne, Virgin Limited Edition, VISIT DENVER, Visit Detroit, VISIT FLORIDA, Visit Isle of Wight, Visit Mesa, Visit North Carolina, Visit Orlando, Visit Pensacola, Visit Portugal, Visit San Antonio, Visit St. Pete/Clearwater, Visit Tampa Bay, Visit Temecula Valley, Visit Valencia, Visit Victoria, Visit Wales, visitBerlin, VisitDenmark, VisitEngland, VisitPITTSBURGH, VisitScotland, Wightlink – Isle of Wight Ferries, Zürich Tourism

EDITORS NOTES

The first-ever IMM was held in London in March 2013 and has since expanded to all corners of the earth, with annual events now taking place in countries including the USA, Australia, Singapore, Germany, France and the UK.

The technology used by TravMedia has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

TravMedia was originally created by a travel journalist seeking a better way to research and report travel news, and is dedicated to creating thriving online communities of travel journalists and travel PR professionals.