14 Mar 2018
Record-Breaking Journalist Attendance at IMM 2018, TravMedia UK's 7th Event Connecting the Media with the Travel Industry
TravMedia UK has announced that this week's International Media Marketplace (IMM) in London drew over 300 journalists for the first time ever – a worldwide record for the event.
Sponsored for the third year in a row by Brand USA, IMM was attended by 222 delegates representing 166 worldwide tourism and travel brands.
Over 3900 meetings were pre-booked between media and exhibitors, another high for the London show.
Attending the event at Westminster's prestigious QEII Centre were editors and writers representing media including The Times, Daily Telegraph, The Sun, CNN Travel, Sunday Times Travel Magazine, ELLE, OK!, Wanderlust, TTG and Travel Weekly.
Among the brands making their IMM debuts were African Bush Camps, Chimu Adventures, Cotswolds Tourism, Discover the Palm Beaches,The Royal Yacht Britannia, Tarn Tourism, Grenada Tourism Authority, isango!, Luxury Lodges of Australia, and Namibia Tourism Board.
Mark McCulloch, Communications Director for Brand USA in the UK and Ireland, said: “The UK is a top source market for visitation to the United States and IMM provides Brand USA and their partners a unique opportunity to meet with a high quality and quantity of UK media in the one day. A successful venture for all involved, we were once again thrilled to collaborate with TravMedia to support IMM London in 2018.”
Added Henry Hemming, TravMedia UK's Managing Director: “What an amazing day. Thanks to all the journalists and all the great exhibitors who helped create a memorable, hard-working but above all big fun event!
“My team worked flat out on this year's IMM, and to have landed 300 journalists is a wonderful achievement and testimony to their commitment.”
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IMM 2018 EXHIBITORS: AccorHotels, African Bush Camps, Ajwa Hotel Sultanahmet, Alabama Tourism, Algarve Tourism, AMResorts, Annecy Mountains, Antigua & Barbuda Tourism Authority, Atlantic Canada Tourism Partnership (ATCP), Atout France, Aurora Expeditions, Australian Wildlife Journeys, Austrian National Tourist Office, Bourgogne-Franche-Comté Tourism Board, Brand USA, Brend Hotels, CaminoWays.com, Catalan Tourist Board, Cayman Islands Department of Tourism, Chimu Adventures, Choose Chicago, CityPASS, Coastal Cottages of Pembrokeshire, COCO Collection, Colorado Tourism Office, Cook Islands, Cotswolds Tourism, Cringletie House, Cultural Heart of Germany, Daytona Beach Area CVB, Deep South, Department of Culture and Tourism - Abu Dhabi, Destination Canada, Discover Los Angeles, Discover The Palm Beaches, Dominican Republic Tourist Board, Dubai Tourism, Düsseldorf Tourist Board, Eagles Villas, East of Scotland, Edmonton Tourism, Efteling Theme Park Resort, Ethos African Selection, Europa Park, Explore!, Fingal, Florida's Paradise Coast, Food & Drink Devon, Frankfurt Rhine-Main Region, Fredericksburg, Frontier Travel, G Adventures, Gers-Gascony Tourism, Gran Canaria Tourist Board, Greater Palm Springs, Grecotel Hotels & Resorts, Greek National Tourist Office, Grenada Tourism Authority, Haute-Garonne Tourism, Headwater, HF Holidays, Hilton, Hong Kong Tourist Board, HotelRez, Illinois Office of Tourism, Inghams, Intrepid Travel, Ireland's Blue Book, isango!, Isles of Scilly Travel, Italian National Tourist Board, Jacada, Keukenhof, Kuoni, Kwandwe Private Game Reserve, Liguria, Ljubljana Tourism, Loire Valley Tourist Board, Love Loch Lomond, Lubbock, Luxury Lodges of Australia, Macao Government Tourism Office, Malta Tourism Authority, Mammoth Lakes, Martinhal Family Hotels & Resorts, Massachusetts Office of Travel and Tourism, Namibia Tourism Board, Nevada Division of Tourism, Nevis Tourism Authority, New Orleans Conventions & Visitors Bureau, New Smyrna Beach, NewcastleGateshead Initiative, Normandy Tourist Board, Northern French Coast, Nova Scotia, One Ocean Expeditions, Ottawa Tourism, Outrigger Resorts, Parkdean Resorts, People Make Glasgow, Philadelphia CVB, Philippine Airlines, Port Aransas, Port of Seattle, Preferred Hotels, Pure Michigan, Puy du Fou, QuébecOriginal, Robinson Club, San Antonio, San Francisco Travel Association, Savoie Mont Blanc Tourisme, Setouchi Tourism Authority, Shangri-La Hotels and Resorts, Silversea Cruises, Slovenian Tourist Board, Sonoma County Tourism, SouthWest Germany Tourist Board, Spain-Holiday.com, srprs.me, Summer France, Switzerland Tourism, Tahiti Tourisme, TAP Air Portugal, Tarn & Garonne Tourism, Tarn Tourism, Texas Tourism, The Beaches of Fort Myers & Sanibel, The Capitol Hotel Tokyu, The Royal Yacht Britannia, The Travel Corporation (TTC), Thermae Bath Spa, Tourism Toronto, Travel Alberta, Travel Manitoba, Travel Portland, Trentino – Dolomites & Lake Garda, True North Adventure Cruises, Turismo Valencia, U.S. Travel Associatiion, Uganda Tourism, Verbier, VIA Rail Canada, Visit Austin, Visit Baltimore, Visit California, Visit County Durham, VisitDallas & Fort Worth Convention & Visitors Bureau, Visit Denver, Visit Flanders, Visit Florida, Visit Herts, Visit Kent, Visit North Carolina, Visit Orlando, Visit Palafrugell, Visit Pittsburgh, Visit Portugal, Visit St. Petersburg / Clearwater, Visit Temecula Valley, Visit Wales, VisitDenmark, VisitEngland, VisitScotland, WOW air
EDITORS NOTES
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.
The company currently operates in 11 countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.
In the UK, TravMedia and Food4Media are part of the family of websites that also includes Homes4Media.com and Property4Media.com, sites that are owned and operated separately by News4Media Ltd.
TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.
The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.
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For further information, please contact:
Natasha Patterson
IMM Event Manager, TravMedia UK
T: +44 (0)20 3440 8914
