IHG Hotels & Resorts is reminding the world what it feels like to be a guest. The company's newest global marketing campaign, Guest How You Guest, is a celebration of taking a break from having to do it all and embracing the true-to-life travel moments. Backed by the most extensive media campaign investment IHG has ever made for loyalty, Guest How You Guest is now live in Australia and New Zealand with an extensive media roll out across online, social, print and out-of-home.

IHG is passionate in its belief that when people are taken care of – they feel free to be themselves and live their best lives. With Guest How You Guest, the company is sharing that message loudly through vibrant creative and an innovative, data-driven media strategy.

Officially rolled in the US and UK from August, and now across Australasia, the multimillion-dollar Guest How You Guest campaign amplifies how guests can define their own journey at IHG hotels. Whether it's sports fans staying at a Holiday Inn Express to support their team, a Kimpton Hotels & Restaurants guest taking their work calls poolside, or a couple celebrating with all the room service at an InterContinental Hotels & Resort property – they all experience the heartfelt care IHG hotels provide. It goes beyond all are welcome; it's that all are welcomed to be cared for. 

The media roll-out in Australia and New Zealand includes out-of-home placements at Sydney and Melbourne airport billboards and terminals, metro shopping centres and billboards across Auckland, Wellington and Queenstown.

As one of the world's largest hospitality companies, IHG has been busy expanding its portfolio and growing its brands over the last several years. The company surpassed 6,000 hotels around the world this year, launched a stronger, reimagined loyalty program with IHG One Rewards, and released a sleek new mobile app that brings it all to life for guests. Now it's time to put that progress to work, doing what IHG has always done best, making guests feel special and welcome.

Claire Bennett, Global Chief Customer Officer for IHG, said: “When you look around, it's hard not to notice that travellers are increasingly left to fend for themselves, and that's simply not what being a guest should feel like. We have a mantra we say at IHG – we're real people taking care of real people, and Guest How You Guest embodies that. The images and content are engaging and beautiful, but they are also authentic and send a message that you don't always have to do everything. We're here to take care of all of you.”

Globally, the images and videos will also appear online, in television ads, magazines, billboards, murals and even subway stations. It's designed to inspire the next generation of travellers while engaging with current IHG One Rewards members.

Armando Flores, Executive Creative Director, Grey New York, said: “When you are a guest at IHG Hotels & Resorts you are not just staying somewhere, you're actually being looked after, even pampered in whatever way that works for you – and that's the story we are telling with this campaign. We turned to New York photographer Meredith Jenks, known for her bold, vibrant photography from the fashion and editorial world. The vivid imagery along with an aesthetic that embraces the messy moments make Guest How You Guest stand out.”

Further Campaign Details:

• Vignettes: The vignettes in each spot showcase various ways to guest at IHG properties and feature groups of diverse characters. This not only shows that IHG Hotels & Resorts can accommodate a variety of travel needs, but that IHG celebrates all of you
• Advertising: There are a variety of spots, including the following:
  • IHG One Rewards: Guest How You Guest – Live the Lux Life (:30)
  • IHG One Rewards: Guest How You Guest – Work & Play (:30)
  • IHG One Rewards: Guest How You Guest – Live the Lux Live (:15)
  • IHG One Rewards: Guest How You Guest – Work & Play (:15)
  • IHG One Rewards: Guest How You Guest – Work How You Work (:15)
  • IHG One Rewards: Guest How You Guest – Extra How You Extra – Dancers (:15)
  • IHG One Rewards: Guest How You Guest – Extra How You Extra – Birthday (:15)
  • IHG One Rewards: Guest How You Guest – Room How You Room (:15)

Guest How You Guest creative can be downloaded here.

For more information on IHG One Rewards, visit IHGOneRewards.com.  

ENDS