01 Jun 2021
Tags: Luxury, travel, Luxury Travel, Photography, Travelphotography, Video, Virtual Reality, Hotels, luxury hotel, Travelagency
For the first time ever, before you even book, users will be able to experience a 360•, un-filtered, no-holds-barred vision of their holiday, with complete transparency. Discerning customers will be able to totally immerse themselves in their dream hotel or resort right from the outset, direct from the virtual balcony, poolside or even underwater. Deciding on a destination has never been more fun.
The intuitive app will be available for download in Summer 2021, allowing customers to find the best hotels and resorts on the planet. The app focuses on offering customized luxury travel experiences at exotic destinations across the world.
The brand's executive and advisory board is a culmination of years of experience in both tech and travel industries, combined with a first to market advantage and ownership of the largest VR company in Asia, Gecko Digital.
CEO, James South, comments: 'Luxury leisure travel accounts for $1 in every $4 spent on travel globally, in a $450bn industry sub-sector.
'Relative to the rest of the sector, OTA (online travel agents) penetration in luxury leisure travel is low (15-20%) though it is still a $15bn industry. We've identified an upward trend driven by 'low touch' digitally-empowered millennials and boomers who are driving the growth of online travel.
'Igoroom is a next-generation discovery and booking engine for luxury leisure travellers. Our customers will immerse themselves in the full story in 360•, before hitting the 'book' button.
'We are excited to build an elite online community of travel connoisseurs, brought together by our advanced VR and AI-driven travel platform'.
The new Igoroom app is owned and powered by Gecko Digital, Asia's largest Virtual Reality content provider to the hospitality sector.
About Gecko Digital
Gecko Digital is Asia's leading Virtual Reality agency, having amassed the largest library of VR assets in Asia, with 500 + active clients in over 6 countries, partnered with the largest hotel brands and corporates. In addition to our broad range of HD360• VR content, Gecko Digital also creates stunning commercial videos, photography and creative branding for sophisticated marketing campaigns.
Gecko Digital has experienced great traction since 2015, its top-line growing close to 100% yr on yr with an average 58% gross margin.
Gecko Digital currently has a pipeline of over 8mn MYR as it moves into the COVID-19 recovery period and harnesses production contracts for Igoroom's rollout.
Igotopia is the holding company for Gecko Digital and Igoroom.
About Igotopia
Igotopia believes in challenging the status quo, investing in disruptive industries with a passion in reinventing how companies can apply new technologies to new business models to become one of the world's leading providers of content, using its portfolio of brands to differentiate its core products and services.