Brand helps guests “Make the Most of Being Away” and stay connected with family and friends

MELBOURNE (November 4, 2015) – Hyatt Hotels & Resorts  announced its multi-million dollar global marketing campaign for the Hyatt Regency brand is being extended across the Asia-Pacific region. The new 'Make the Most of Being Away' campaign, the largest in Hyatt Regency's nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport® family of brands, helps guests make the most of their time away. This goes against the assumption that guests are always looking for a home away from home while travelling.

“This new campaign represents a significant investment in China, Japan, US, UK and India. Our 'Make the Most of Being Away' campaign has specifically been adapted to be culturally relevant, to acknowledge the diversity of languages in this region,” said Carina Chorengel, Senior Vice President of Brands and Commercial Strategy Asia Pacific, Hyatt Hotels and Resorts. “We recognize that English is not always our guests' first language, so we've taken the essence of the global campaign and modified it, to transcend regional borders. We'll be focusing on helping guests stay connected and be re-energized by introducing some in-hotel events which will be led by our colleagues at Hyatt Regency hotels across the region." 

“As much as people like to be home, our guests tell us they really enjoy the freedom of breaking from their routine while they are away, so we're urging our guests to 'Make the Most of Being Away'. This new campaign lets travelers know that we not only understand, we agree. The Hyatt Regency brand gives guests everything they need in one place – fantastic hotels and resorts around our region and across the world, caring staff, excellent food, and the list goes on,” said Chorengel. “We want to encourage our guests to make new connections as well as stay connected with friends and family, and help them make the most of this time in their lives through sharing their experience with us. One of the ways we're helping our guests connect is through sharing their experience through social media and art.”

In Asia, guests will be invited to participate in 3D art installations at 5 locations – Hyatt Regency Tokyo, Hyatt Regency Suzhou, Hyatt Regency Hong Kong, Sha Tin, Hyatt Regency Danang Resort & Spa and Hyatt Regency Perth – and encouraged to connect with family and friends, our hotel associates and other guests through sharing this unique and fun experience.

The Hyatt Regency brand worked with advertising agency Pereira & O'Dell on the global marketing campaign, which is aimed at both consumers and meeting planners. The integrated Asian marketing campaign includes social, digital, out of home and print media, a surprise and delight program, in-hotel activations and conference take-overs.

“The best creative work happens when we are in tune with the consumer. We believe the insight that guests should 'Make the Most of Being Away' will not only resonate, it will help a well established brand break through in a sea of 'home away from home' messages in the category,” said PJ Pereira, founder and chief creative officer, Pereira & O'Dell. “The Hyatt Regency brand does a ton of research and prototyping to innovate and evolve the guest experience. We're excited to work with the brand to help tell its story.”

The Hyatt Regency Experience

The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests 'Make the Most of Being Away'. From free WiFi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.

About Hyatt Regency

The Hyatt Regency brand is part of Hyatt Gold Passport and guests can enjoy all the benefits as a member of the loyalty program. The Hyatt Regency brand prides itself on connecting travellers to who and what matters most to them. More than 150 conveniently located Hyatt Regency urban and resort locations in over 30 countries around the world serve as the go-to gathering space for every occasion – from efficient business meetings to memorable family vacations. The brand offers a one-stop experience that puts everything guests need right at their fingertips. Hyatt Regency hotels and resorts offer a full range of services and amenities, including notable culinary experiences; technology-enabled ways to collaborate; the space to work, engage or relax; and expert planners who can take care of every detail. For more information visit www.hyattregency.com.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Centric™, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™, Hyatt Residences® and Hyatt Residence Club® brand names and have locations on six continents. As of June 30, 2015, the Company's worldwide portfolio consisted of 618 properties in 51 countries. For more information, please visit www.hyatt.com.