Original launch agency Bacall Associates reappointed to handle PR for alluring Maldives rendezvous

Sophisticated Maldives dreamscape Huvafen Fushi has returned to the loving arms of many of the original team behind its launch, from former GM Mark Hehir to UK PR agency Bacall Associates. This impassioned reunion marks the beginning of a bold evolutionary journey for the island. A rekindling of its mojo. A rediscovery of the mystique that first established Huvafen Fushi as a perennial byword for seductive escapism amongst the world's fashionable elite.

Opened over a decade ago, Huvafen Fushi built a deserved reputation amongst dynamic connoisseurs, seduced by the sensuous embrace and creativity of this alluring island rendezvous. Countless other luxury brands followed, yet the island retained its place as one of the leading lights in the luxe resort landscape. Now, as it looks to the future, Huvafen Fushi is once again embracing many of the team who were instrumental in weaving its hypnotic magic all those years ago.

CEO & Curator of The Small Maldives Island Co., the luxury disruptors behind Amilla Fushi and Finolhu, Mark Hehir was the inspirational GM of Huvafen Fushi in its heady early years, from 2005 – 2007. Now back on board as Owners Representative, Hehir has taken up the Huvafen Fushi reins once again with passion undimmed, personally curating an intuitive new world-class resort team. The new GM is Jean-Christophe Nager, formerly GM of Soneva Gili and Phuket Pavilions, supported by current resort manager Ahmed Jihad. Veteran Maldives F&B guru and star sommelier Sunny Chuang returns to his former cellars as Director of F&B.

“More than a place, Huvafen Fushi is a culture. A secret society built on passion and sensuality. Couples have always come to Huvafen for one core reason: to spend time with each other. We're excited that it's back in our hands, to lovingly manage and curate its sensory awakening while retaining that seductive allure.” says Hehir.

With fresh direction, and passion revived, Huvafen Fushi is now forging fearlessly ahead to a tantalising independent future. Bold, sensuous and sophisticated. Discreet and dreamlike; a whispered legend.

For further information and reservations visit www.huvafenfushi.com or email info@huvafenfushi.com.

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Notes to editors

About Huvafen Fushi

Opened in July 2004, Huvafen Fushi is situated in the Malé Atoll and features the world's first underwater spa rooms. The resort also features some of the largest guest rooms in the Maldives - all with private pools - and offers unsurpassed levels of service, comprehensive spa facilities, and fine dining experiences above and below ground - all with cutting edge design in a most elegant yet simple manner. Huvafen Fushi is owned by Universal Resorts Pvt Ltd.

For further press information please contact:

Sarah Harvey (sarah@bacall.net), Nat Frogley (nat@bacall.net) or Flora Gandolfo (flora@bacall.net)

Bacall Associates Ltd, London.  Tel: +44 (0) 207 360 2880

Web: www.bacallassociates.co.uk