JANUARY 2009: HONOLULU The Hawaii Tourism Authority (HTA), the state agency for tourism, Hawaii Tourism Europe and our industry partners in Hawaii are pleased to announce over 100 special offers to travel professionals during Mahalo Month for Travel Professionals from April 1-May 31, 2010. During this two-month period, Hawaii-selling retail agents, tour operator staff and reservation agents are invited to visit Hawaii and take advantage of special Mahalo (thank you in Hawaiian) rates to experience Hawaii firsthand.

Due to the success of our 2009 Mahalo Month Program launched earlier this year, we are excited to continue the program in 2010 which provides our travel partners with a special opportunity to explore what our islands truly have to offer, said Mike McCartney, president and CEO of HTA. We would like to personally thank our travel partners and invite them to experience Hawaii first hand.

Travel professionals will be able to take advantage of special offers on Oahu, Maui, Kauai, Hawaii Island, Lānai, and Molokai. They will also be able to experience the natural beauty, Hawaiian culture, history, and uniqueness of Hawaii while visiting numerous attractions throughout the state. To-date Hawaii travel industry partners participating in Mahalo Month for Travel Professionals include: - Battleship Missouri Memorial - Captain Zodiac Raft, Snorkel and Dolphin Adventure - Condominium Connection - Hanalei Inn - Hawaii Island Retreat (2 offers) - Hotel Wailea Maui - Hyatt Regency Waikiki Beach Resort and Spa - Miramar at Waikiki - Ole Kamaoles Beach House - Sheraton Kauai Resort - Sheraton Maui Resort & Spa - The New Otani Kaimana Beach Hotel - The Westin Princeville Ocean Resort Villas - Turtle Bay Resort - Twogood Kayaks Hawaii, Inc. - United Airlines - Imiloa Astronomy Center of Hawaii

For more information and a complete listing of all special offers, visit the Mahalo Month Web site at www.mahalomonth.com. Reservations for accommodations, tours or attractions must be made directly with the participating Hawaii visitor industry partner. To take advantage of Mahalo Month retail and other discounts, travel professionals must download a Mahalo Month for Travel Professionals card from the Web site to present along with a business card or company authorization letter and a valid picture ID to receive the Mahalo Month special rate.

The Hawaii Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information, please visit www.hawaiitourismauthority.org.

-ENDS-

Notes to Editors: For more information on Hawaii, please visit www.gohawaii.com/uk For media enquiries in the UK, including support for press trips, images and fact sheets:

Bronwen Batey PR Director - Hawaii Tourism Europe c/o Lemongrass Marketing - A place to grow t: +44 (0)1865 237 990 bronwen@lemongrassmarketing.com www.lemongrassmarketing.com