Hoteliers believe that both Google Hotel Finder and Facebook Graph Search are set to positively impact their RevPAR (revenue per available room) according to a survey by leading hotel market intelligence provider, TravelClick.

Almost half of respondents (45.7%) believe that Google Hotel Finder will most positively impact RevPAR with more than a third (35.5%) supporting Facebook Graph Search as the most positive impact. Conversely, nearly a third of hoteliers showed concern that mobile app Hotel Tonight may have a negative impact on RevPAR.

Social media is set to have a big influence on hoteliers with one in three (34.8%) of survey respondents pledging the biggest increase in their marketing spend in the area. One in five (21%) plan the biggest increase their marketing budget in GDS advertising and mobile and just under a fifth (18.8%) opting to put the largest increase of budget into search engine optimisation.

For more information about TravelClick products please visit www.TravelClick.com.

If you require any further data please contact Stacey Stockwell or Victoria Savill on 020 8237 1210 or firstname.surname@sirencomms.com.

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Survey of 138 hoteliers was carried out by TravelClick

About TravelClick, Inc.

TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Barcelona, Chicago, Dubai, Hong Kong, Houston, Melbourne, Orlando, Philadelphia, Shanghai, Singapore and Tokyo. Follow us on www.twitter.com/TravelClick and www.facebook.com/TravelClick.