SONOMA COUNTY, CALIFORNIA — Discover more ways to make your Sonoma County getaway memorable — from new Wine Country experiences, yoga in the vineyards, learning to cook like a local, and much more.

Sonoma County, located only 30 miles north of San Francisco's Golden Gate Bridge, provides a genuine, independent, and adventurous Wine Country experience, featuring more than 425 wineries, 100-plus organic farms, and 50 miles of stunning Pacific coast.

For a free visitors guide or information on hotels, wineries, events, spas, attractions, and dining in Sonoma County, visit www.sonomacounty.com or call 707-522-5800.

Catch a Lyft Rideshare at STS
Travelers at the Charles M. Schulz Sonoma County Airport (STS) can now get a safe, affordable ride to and from the airport from Lyft, the first rideshare service offering pick-ups and drop-offs from the STS terminal.

Founded in June 2012, Lyft is the fastest growing rideshare company nationwide, and is available in more than 200 cities. Located in the heart of Wine Country, the Charles M. Schulz Sonoma County Airport offers direct flights on Alaska Airlines to Seattle, Portland, Los Angeles, Orange County, and San Diego, and on Allegiant Air to Las Vegas and Phoenix-Mesa.

Three Valley Tasting Adventure
Sonoma County's new Three Valley Tasting Adventure — through the Russian River, Dry Creek, and Alexander valleys — has been artfully crafted by top wine pros to provide an unforgettable day of meandering three of the region's most diverse tasting experiences.

The itinerary includes Gary Farrrell in the Russian River Valley with a special flight of current and library releases. Then head to Dry Creek Valley for a winery and farm tour, followed by a tasting and lunch at DaVero. The day wraps up at Lancaster Estate in the Alexander Valley, with an estate tour and hillside cave tasting.

The beauty of Sonoma County's new Three Valley Tasting Adventure is its simplicity. Make one reservation and all you have to do is stick to a thoughtful schedule that moves you from one winery to another. That said, do bring along a designated driver or take advantage of one of several reliable limo services in the region. Pours are not excessive, but generous and hosts are gracious. This package is terrific for pairs and small groups of up to six people, eight maximum.

Make a credit card reservation for your Three Valley Adventure by contacting any one of the three participating wineries 48 hours in advance. Non-wine club member pricing totals $175 per person with a discount for wine club members of any one of the three wineries.

Contact:

Concierge@garyfarrellwinery.com, 707-473-2909
Events@davero.com, 707-431-8000, ext 1
Hosp@lancaster-estate.com, 707-433-8178, ext 209

Gary Farrell Winery is located at 10701 Westside Road, Healdsburg, CA 95448.
DaVero Farms and Winery is located at 766 Westside Road, Healdsburg, CA 95448.
Lancaster Estate is located at 15001 Chalk Hill Road, Healdsburg, CA 95448.

Learning to Live the Wine Country Lifestyle
Three leading businesses have banded together to offer the Sonoma County Living Tour, an exciting and interactive day of unforgettable hands-on learning experiences in intimate settings in the charming Sonoma Wine Country town of Healdsburg.

Sample the best that Healdsburg and Sonoma Wine Country have to offer on a daylong adventure hosted by well-connected locals. Start the day designing the perfect floral centerpiece as you learn design techniques for natural arrangements at the charming Dragonfly Floral School, on a six-acre organic flower farm.

Gain a deeper understanding of the art of food and wine pairing by enjoying delicious wines with diverse foods on Wine Country Walking Tours' behind-the-scenes experience of carefully curated tasting rooms and restaurants in historic downtown Healdsburg. Then cook like a local as you create a four-course meal with seasonal artisan ingredients at the acclaimed Relish Culinary Adventures cooking school.

You'll learn the secrets for taking a bit of the Wine Country lifestyle home with you, allowing you to confidentially plan anything from a simple gathering with friends to an extravagant feast by featuring outstanding wines, amazing food, and beautiful floral arrangements. The tour will be offered Sept. 14, Oct. 18, Nov. 9, and Dec. 14.

Sonoma County Living Tour
Relish Culinary Adventures
14 Matheson St.
Healdsburg, CA 95448
707-431-9999
http://www.relishculinary.com/socolivingtour.html

Media Contact:
Donna del Rey
707-431-9999
donna@relishculinary.com

Bartholomew Park Winery Blends Yoga, Wine, Food
Yoga, wine, and gourmet food blend delightfully in the new Yoga & Wine Experience at Bartholomew Park Winery in the Sonoma Valley, in eastern Sonoma County.

Start with an outdoor, all-levels vinyasa yoga session led by Sally Mitchell, founder of Body Flows. Next, enjoy a private wine tasting of six Bartholomew Park estate wines, each paired with creative, colorful, and nourishing bites from chef Rodger Babel. The entire two-hour experience occurs under dappled sunlight in the winery's serene Oak Grove.

The Yoga & Wine Experience ($60 per person; $50 wine club members) is offered at 10:30 a.m. on the second Sunday of the month, June to October. Space is limited, early reservations are recommended.

Bartholomew Park Winery
1000 Vineyard Lane
Sonoma, CA 95476
707-939-3016
http://www.bartpark.com/groups

Media Contact:
Liddy Parlato
707-939-3013
Liddy@bartpark.com

Craft Beverage District Formed in Windsor
Enjoy high-quality hand-made beverages and watch the production process for distinctive wines, spirits, and ciders in Artisan Alley, the new craft beverage district in Windsor, in beautiful Sonoma County.

Located next to each other on Bell Road, four businesses — Colagrossi Wines, Sonoma Brothers Distilling, Tilted Shed Ciderworks, and Two Shepherds Wine — joined together to create Artisan Alley, to highlight the true meaning of the word “artisan.”

As passionate artisans themselves, each company makes its small-lot beverages onsite, using traditional methods. Visitors to Artisan Alley can learn how craft beverages are created, and sample the wares.

Artisan Alley
7755 to 7763 Bell Road
Windsor, CA 95492
http://www.artisanalleywindsor.com/

Media Contact:
Artisan Alley
artisanalleywindsor@gmail.com

LEGO Festival Debuts in Santa Rosa in November
Enjoy fun for the whole family as Brick Palooza — Northern California's only LEGO festival and exhibition — comes together in Santa Rosa on Sunday, Nov. 13, 2016.

The day includes a huge exhibition of LEGO art, play areas, and hands-on activity booths. Take your imagination to the Building Zone, try out the interactive Modular Castle, or take a break in the Theatre Room, showing the LEGO movie and Brickumentary.

Don't miss the robotics and hands-on stop-motion demonstrations. Products offered for sale by vendors will include new and used sets, both vintage and classic; bulk LEGO by the pound; individual minifigures; jewelry; t-shirts; and more. The festival will be open 9 a.m. to 5 p.m. Food and drink will be available.

Event Date: 
Sunday, November 13, 2016 - 9:00am
1351 Maple Ave.
Santa Rosa, CA 95401
707-575-4888
https://www.facebook.com/BrickPaloozaSantaRosa/?ref=py_c

Media Contact: 
Caleb Raff
707-575-4888
got-legos@comcast.net

New Brand Turns Sonoma Raceway Banners into Fashion Accessories
Advertising banners that once graced the Sonoma Raceway in the Sonoma Valley are finding new life as bright and colorful messenger bags, duffel bags, laptop sleeves, and other items thanks to the new Sonoma-USA fashion line.

Based in Santa Rosa, in central Sonoma County, Sonoma-USA offers unique and purposeful products made with materials diverted from the local landfill.

For its first products, the company partnered with the Sonoma Raceway motorsports complex, recycling about 2,000 pounds of out-of-date advertising banner material into fun and trendy bags. Some have race-inspired motifs, but others simply offer bright splashes of color and style.

Future products could be made from other raceway materials, such as flags, ropes, tents, or even drivers' racing outfits, and Sonoma-USA hopes to team up with other local businesses to keep scrap or overstock fabrics out of the landfill by repurposing them as stylish fashion accessories.

Sonoma-USA
3253 Santa Rosa Ave.
Santa Rosa, CA 95407
650-430-1081
http://www.sonoma-usa.com

Media Contact:
Steffen Kuehr
650-430-1081
Steffen@Sonoma-USA.com

Listen to History with Jack London Park App
Explore, go a bit deeper, and be guided to what should not be missed with the audio tour at Jack London State Historic Park in Glen Ellen, in beautiful Sonoma County.

Acclaimed author and explorer Jack London made his home at his beloved Beauty Ranch until his death in 1916. Today the place London called “the most spectacular in the world” is a state historic park.

Visitors can now explore the park using two self-guided audio tour apps, which include quotes from London describing his vision for his Beauty Ranch and his passion for sustainable land management.

The Wolf House audio tour includes the House of Happy Walls Museum, the Wolf House ruins, and Jack London's gravesite. The Beauty Ranch tour includes the London cottage, the winery ruins, and the pig palace.

Download the app before your arrival at the park (recommended) or in the museum parking lot, then follow the numbered audio tour signposts throughout the park. Maps of both audio tours are available online at jacklondonpark.com/jack-london-park-audio-tour.html, or at the park museum.

Jack London State Historic Park
2400 London Ranch Road
Glen Ellen, CA 95442
707-938-5216
http://jacklondonpark.com/jack-london-park-audio-tour.html

Media Contact:
Anne Abrams, Public Relations
707-938-5216
abrams@jacklondonpark.com