In preparation for the upcoming cherry blossom season, each of Hoshino Resorts' brands will be holding seasonal events encouraging guests to experience Japan's distinct, natural beauty.

OMO5 Tokyo Otsuka 

From the 1st of March to 19th April, 2020, urban tourism hotel OMO5 Tokyo Otsuka will hold the OMO Everything Sakura Festival. The hotel interiors will be transformed with cherry trees and paper lanterns to be lit up at night, and a Hanami Sweets Set sourced from local businesses will be offered at the OMO Café.

The OMO Rangers tours will also include 'Sakura Tours' for a limited time, guiding participants to popular local cherry blossom viewing. This is particularly relevant as OMO5 Tokyo Otsuka is located in the ward of Toshima – the birthplace of the iconic variety of cherry blossoms, Somei-Yoshino trees.

For more information about OMO Everything Sakura Festival, visit: https://bit.ly/35Mj9wc

Stylish Hanami Tours with Hoshino Resorts KAI

As part of their Stylish Hanami Tours, Hoshino Resorts' onsen ryokan brand, KAI will be offering hanami picnic buckets from the 15th March to 31st May, 2020.

Tapping into the historical roots of this iconic Japanese activity, guests can welcome the arrival of spring with hanami picnic buckets, which are modelled off the traditional bamboo buckets used by travellers. For example, KAI Izumo's hanami picnic bucket will include warigo soba, a reference to the local feudal lords that would enjoy soba while sitting under the cherry blossom trees.

For more information about 'Stylish Hanami Tours' with Hoshino Resorts KAI, visit: https://bit.ly/375hS3z

HOSHINOYA Tokyo's Sakura River Cruise

Revisiting traditional practices where peasants would experience cherry blossom viewings via the busy waterways of Tokyo, HOSHINOYA Tokyo will introduce the Sakura River Cruise from March 25th to April 10th, 2020.

This will include a traditional rickshaw ride from HOSHINOYA Tokyo to Nihonbashi Pier, passing under abundant cherry blossom blooms and historical buildings of the city. A private boat will then cruise down the Nihonbashi River while participants can enjoy a hanami bento, sourced from traditional Japanese restaurant, Shinkaika. The specific destinations the Sakura River Cruise visits are dependant on the cherry blossom forecast for the day, providing guests with a prime view of an already breathtaking natural phenomenon.

For more information about HOSHINOYA Tokyo's Sakura River Cruise, visit: https://bit.ly/2Z4E6zS

Hana SAKE Nonbe: Cherry blossom viewing and sake dining at Hoshino Resorts Aomoriya

The Hana SAKE Nonbe program will be held in Hoshino Resorts Aomoriya from April 1st to May 31st, 2020 to showcase the culture of Aomori. 

Tying together Aomori Prefecture's famed sake, and seasonal cherry blossom viewing, the Hana SAKE Nonbe will allow guests to enjoy an indoor space decorated with apple flower lanterns and cherry trees while trying the local sake. This will be accompanied by an assortment of delicacies which are commonly served as sake appetisers.

For more information about the Hana SAKE Nonbe at Hoshino Resorts Aomoriya, visit: https://bit.ly/2Mcif4k

For all media enquiries and for more information about Hoshino Resorts media updates, please contact Ayaka Hayashida at a.hayashida@thedoq.com or call 0466 691 944.

About Hoshino Resorts

Hoshino Resorts was established as a family business in 1904 and has grown into one of the largest Japanese-owned and operated resort brands with 38 resorts across Japan, and two resorts in Bali, Indonesia and Guguan, Taiwan. As Japan's premier resort company, Hoshino Resorts specialises in operating Japan ryokans (traditional Japanese inns) and hotels and offers unique Japanese cultural experiences specific to each region. The company remains proudly family-owned, offering a diverse range of Japanese accommodation, cuisine and culture to visitors.