It�s not too late for travelers to enjoy exceptional vacation value by booking a luxury cruise to spectacular Alaska with Holland America Line, the leader in Alaska cruises and CruiseTours. There is still availability on select Alaska cruises departing in late August and September. Travelers may enjoy Holland America Line�s legendary service and amenities in an ocean-view stateroom for as little as US $699 per person, double occupancy, on seven-day Glacier Discovery cruises sailing between Vancouver and Seward. For a seven-day Glacier Bay/Inside Passage cruise which travels round-trip from Vancouver, fares for an ocean-view stateroom start at just US $899 per person. All fares are subject to availability.

�Our cruises provide the best glacier viewing in Alaska and we offer the widest variety of shore excursions in Alaska, from mild to wild,� said Richard D. Meadows, senior vice president, marketing and sales. �When you put all that together with our award-winning service, there�s no question that Holland America Line offers the best value to any traveler on an Alaska cruise.�

Holland America Line offers the best itineraries in Alaska

Winner of the Porthole Magazine�s prestigious Readers� Choice Award for Best Alaskan Itineraries, Holland America�s Alaska cruises combine breathtaking views of Alaska�s stunning glaciers with the fascinating ports of the famous Inside Passage of Alaska and Canada. Glacier Bay Inside Passage cruises depart on round-trip, 7-day voyages from Vancouver on board Holland America�s �twins,� the 1,440-passenger ms Zaandam (departing every Saturday) and her sister ship, the ms Volendam (departing Wednesdays). The voyages take in the placid, scenic waters of Canada�s Inside Passage and tour Tracy Arm before calling at Juneau, Skagway and Ketchikan. Each cruise features a day of cruising Glacier Bay National Park, including the stark vistas of the Johns Hopkins Glacier and the stunning, bright white and blue Margerie Glacier in Tarr Inlet. Glacier Discovery Cruises sail the waters between Vancouver and Seward. Departing on alternating Sundays, the ms Statendam and ms Veendam cruises feature Glacier Bay National Park and the sixteen glaciers of secluded College Fjord. The ms Ryndam, embarking on Fridays, visits inspiring Hubbard Glacier. Each ship carries only 1,258 passengers, half the number of guests of the other ships on similar itineraries. Limited space is still available on Alaskan Explorer cruises that sail round-trip on 7-day voyages from Seattle. The 1848-passenger Vista class ship ms Oosterdam sails Saturdays and visits Hubbard Glacier. The Holland America flagship, ms Amsterdam, sails Sundays from Seattle, visiting Glacier Bay National Park. Port calls include Juneau, Sitka, Ketchikan and Victoria.

More Glacier Bay National Park visits than any other cruise line

Holland America offers more Alaska cruises that visit spectacular Glacier Bay National Park than any other cruise line. Every Glacier Bay visit includes commentary and presentations from a National Park Service ranger and the Huna Totem native speaker.

�We�re proud to be the only cruise line that offers Glacier Bay on all major Alaska cruise itineraries: roundtrip Vancouver, between Vancouver and Seward, and roundtrip Seattle,� said Meadows. �Our comprehensive itineraries are another reason our Alaska cruises provide such great value for our guests.� The Holland America fleet is visiting more glaciers than ever this season, with cruises touring the imposing 5-mile wide, 40-stories-tall Hubbard Glacier, Tracy Arm with the Sawyer Glaciers, College Fjord, and Glacier Bay National Park. Many cruises will give passengers two separate days of glacier viewing. Port calls include dozens of optional excursions available to guests in each port, including dog-sledding, glacier hiking, flightseeing, kayaking and guided city tours.

For more information, contact a travel agent or call 1-877-SAILHAL.

� www.hollandamerica.com�

About Holland America Line In 2004, Holland America's fleet of 13, five-star, premium ships will offer nearly 500 sailings from 15 North American home ports, including new departures from Norfolk, VA; Baltimore, MD; and Boston, Mass. Recent additions to the fleet include the 1,848-passenger Vista ships, ms Zuiderdam and ms Oosterdam. In April 2004, the third Vista sister, ms Westerdam joins the fleet. The fleet will visit all seven continents in 2004, while increasing the number of cruises to popular destinations such as Alaska (139 cruises scheduled), the Caribbean (191), Europe (58) and Canada/New England (26).

Holland America excels in service, amenities and special programs. Known for consistent and attentive service, its ships have one of the highest staff-members-to-guest ratios. Spacious staterooms average 25 percent larger and verandahs twice as large as those on other lines' ships. Menus are among the most extensive at-sea. Dining choices include formal elegance, alternative specialty dining in the Pacific Northwest-themed Pinnacle Grill, casual fare and complimentary 24-hour room service.

The winner of the 10th consecutive "Best Overall Cruise Value" award from the World Ocean & Cruise Liner Society (WOCLS), the line offers the only trip cancellation program in the industry that provides cash back for canceling for any reason prior to 24 hours before departure. For more information, consult a professional travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.

World's Leading Cruise Lines The highest-rated premium cruise line in the world in the 2003 Travel & Leisure magazine "World's Best" Awards, Holland America is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises. Sharing a passion to please each guest and a commitment to quality and value, the member lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations. Conde Nast Traveler magazine readers also ranked Holland America Line as the top premium cruise line in the world in the much-anticipated 2003 Readers' Choice Awards.

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Media Contact: Mary Schimmelman +1 206-301-5318 mschimmelman@hollandamerica.com