Holiday Inn is turning 50 and to celebrate, Six Continents Hotels is offering guests a 50% anniversary offer on accommodation and a range of added extras when they stay at any of the 87 Holiday Inn hotels throughout the Asia-Pacific region during August and September.

Through to September 30, all guests will receive the third consecutive night free when they book a two-night stay at any Holiday Inn hotel. In addition to this 50 percent anniversary bonus, guests wanting a longer break will be entitled to the fifth night free for four consecutive nights booked at Holiday Inn Resorts.

For 50 years, Holiday Inn has led the market by listening and responding to our customers so they can truly relax and be themselves, said Chief Operating Officer for Six Continents Hotels in Australia, New Zealand and the South Pacific, Phil Lee. We intend to continue our innovation going into the next 50 years of the brand.

Six Continents Hotels aims to make Holiday Inn as successful in the Asia-Pacific region as it is in the United States and as part of our 50th Anniversary, we are offering our guests a special opportunity to experience one of the most established and innovative hotel brands in the world, Mr Lee said.

As part of the anniversary activities, Six Continents Hotels also announced today the launch of the Holiday Inn 50th Anniversary Asia Pacific microsite which provides visitors with interactive news and online contests, at www.ap.holiday-inn.com.

The microsite allows guests to make online reservations and participate in cyber scratch and win contests to win promotional dining discounts and free accommodation. The site also contains interesting and interactive information on Holiday Inns history, milestones and brand, as well as news releases, updated promotional information and guest experiences at Holiday Inn.

Earlier this year, Six Continents Hotels conducted consumer research throughout Asia Pacific to ascertain the most important guest preferences in a hotel stay. Respondents identified a good nights sleep, overall room comfort, efficient customer service, bathroom comfort and express check-in and check-out as the five most important attributes that contributed to a holistic experience that enhanced the emotional aspects of their stay.

In response to these findings, Holiday Inn Hotels and Resorts will add on a surprise treat when guests sign up for the 50th Anniversary promotions:

Sweet Dreams a bedtime snack including milk with cookies in the evening for a good nights sleep; Foot Love two pairs of comfortable his and her socks to enjoy while watching TV or just relaxing for enhanced room comfort; Say Cheese an oral care kit as an extra bathroom comfort, the one thing frequently overlooked when packing; Something to Remember a receipt wallet for a memorable check-in and check-out experience at Holiday Inn Hotels and Resorts.

For reservations, call 1300 363 300 in Australia and 0800 801 111 in New Zealand and the South Pacific.

ENDS MEDIA INFORMATION Luke Starr or Sonia Fedele, MacSween Communications (+61 2) 9327 4333

Note to Editors: Qualifiers for the Holiday Inn 50th Anniversary Promotion include:

Rates are subjected to seasonal changes. Rates may differ with different category of room. Weekday and weekend rates may differ. Rates may be subjected to local service and government taxes, duties and charges. Holiday Inn Hotel: One free night give for first set of two consecutive nights booked. Subsequent sets of consecutive nights in the same booking not applicable. Holiday Inn Resorts: One free night give for first set of four consecutive nights booked. Subsequent sets of consecutive nights in the same booking not applicable. Treats are on a while stocks last basis.

About Holiday Inn Hotels & Resorts With over 1,600 properties globally and 87 in Asia Pacific, Holiday Inn and Resorts has been the leader in the mid-market sector of the hotel industry for 50 years. A place where you can relax and be yourself, Holiday Inn is an established brand that recognises consumers important needs and assures consistency in delivery. Continuing 50 years of innovation, Holiday Inn will lead the field in guest led innovation, brought to life by its Asia Pacific service Hallmarks. American entrepreneur Kemmons Wilson opened the first Holiday Inn hotel in 1952 in Memphis and the brand has since become one of the best-known in the world.

About Six Continents Hotels Six ContinentsHotels, the hotel business of Six Continents PLC of the United Kingdom [LON:SXC, NYSE:SXC (ADRs)], owns, manages, leases or franchises more than 3,200 hotels and 510,000 guest rooms in nearly 100 countries and territories.

The following are some of the service marks owned by Six Continents Hotels, Inc., its subsidiaries or affiliates: Holiday Inn®, Crowne Plaza®, Express by Holiday Inn, Holiday Inn Select®, Holiday Inn Garden Court, Holiday Inn SunSpree® Resort, Staybridge Suites® by Holiday Inn® , Holidex®, Priority Club®, Inter-Continental®, Forum®, Parkroyal®, and Centra®.

Six Continents Club®, Six Continents, and 6 Continents are service marks of Six Continents PLC and used under license.

Six Continents Hotels, Inc. offers information and reservations capability on the Internet www.sixcontinentshotels.com, www.intercontinental.com for Inter-Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels and Resorts, www.holiday-inn.com for Holiday Inn hotels, www.hiexpress.com for Express by Holiday Inn hotels, www.staybridge.com for Staybridge Suites by Holiday Inn, and www.priorityclub.com.