HONG KONG, 16 March 2009 � The Euro is weak, flights are cheap, and budget travel is at its best, so it�s prime time for Hong Kong�s savvy recessionistas to seize Europe�s premium Chic Outlet Shopping� experience. With a wealth of designer wear bargains for the budget-conscious designer maven, this collection of nine villages offers the ultimate in smart shopping in the most premier of Europe�s destinations.

An abundance of affordable travel packages are currently available from Hong Kong to major European cities; British Airways, Qantas Airways, Air New Zealand and Cathay Pacific Airways are all featuring killer deals. When matched with tax free shopping and year-round price reductions of up to 60 per cent at all Chic Outlet Shopping� villages, international shopping excursions get promoted from a far-off dream to a must-have reality.

With luxuriously surrounded Chic Outlet Shopping� Villages positioned in London, Paris, Madrid, Barcelona, Milan, Brussels, Frankfurt, Munich and Dublin, shoppers can leverage the weakening of the Euro and budget hotel options to maximize their shopping and travel experience. Elegant and chic options are available in all cities, from The Dashwood outside London and the Hotel de la Paix outside Paris, to the High Tech Hotel in Madrid and the Astoria Executive Hotel in Parma.

And the shopping � OH the shopping! Chic Outlet Shopping� Villages have over 800 luxury outlet boutiques that offer the previous seasons� collections from the world�s most sought-after designers. Collections range from the tip-top of the luxury ladder, to the chicly niche: Christian Lacroix, Burberry, Theory, Zadig & Voltaire, Salvatore Ferragamo, Jimmy Choo, Agent Provocateur, Longchamp, La Perla, Dunhill, Versace, Diesel, Furla, Calvin Klein, Aigner, Bally, Ted Baker and many, many more.

Each village has a handful of secret excursions designed with the adventurous shopper in mind. Those looking to break away from the beaten path are bound to be well-entertained, and sure to bring home a flurry of cheaply cheerful fashion-forward souvenirs for their tearful friends back home that missed out on the gem that is Chic Outlet Shopping� Villages.

With this dazzling repertoire of designer duds, abundance of flight deal steals, and the weakened Euro, it�s truly time for Hong Kong�s fashion (and budget!) savvy to pack up and head to Chic Outlet Shopping� in Europe.

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About Chic Outlet Shopping� in Europe

There are 9 Chic Outlet Shopping� Villages in Europe. These beautifully designed Villages have over 800 luxury outlet boutiques offering previous seasons� collections from the world's leading international and European fashion lifestyle brands at price reductions of up to 60% every day, all year round. Discover the inspiring selection of boutiques: Simonetta, Strenesse, Antik Batik, Lancel, Christian Lacroix, Frette, Bogner, Burberry, Custo Barcelona, Belstaff, and Theory. All Villages are located in gorgeous countryside an hour or less from a major European city. All boutiques also offer tax refunds between 8% and 15% to non EU resident shoppers. For more information, please visit www.chicoutletshopping.com/shoppingbreaks.

Not only do the Chic Outlet Shopping� in Europe villages stock a remarkable collection of leading international brand names, but they are set in a scenic and beautifully designed village with over 800 individual free standing boutiques, from the worlds leading International and niche Europeans brands, regional caf�s and restaurants,. All located in gorgeous countryside an hour or less from a major European city. For directions and travel information visit: www.chicoutletshopping.com/shoppingbreaks

The Chic Outlet Shopping� in Europe villages sell only genuine previous seasons� collections from the world's leading designers such as Jimmy Choo, Mulberry, Celine, Longchamp, Givenchy, Polo Ralph Lauren, Dior, Pringle, Versace, Zadig & Voltaire, Armani, Anya Hindmarch, Bonpoint, Antik Batik and DKNY, to name a few, at between 30 per cent and 60% off, all year round.

LONDON � Bicester Village Over 120 boutiques - Bicester Village, near the quintessential English county of Oxfordshire, is 15 minutes from Blenheim Palace, the birthplace of Winston Churchill; so too is Le Manoir aux Quat� Saisons, Raymond Blanc�s two-Michelin star restaurant. A short drive away is the University City of Oxford. Discover our boutiques: Temperly London, Agent Provocateur, Pringle of Scotland, Aquascutum, Mulberry, Nicole Fahri, and more. www.BicesterVillage.com

PARIS � La Vall�e Village Over 90 boutiques - From royal France and its stately homes, to the Champagne Tourist Circuit, there�s something for everyone to share with family or friends - Disneyland Resort� Paris is on the Village�s doorstep with all its magic for the taking. Discover Salvatore Ferragamo, Lance, Christian Lacroix, Lalique, Longchamp, Dunhill and many more. www.LaValleeVillage.com

MADRID � Las Rozas Village Over 95 boutiques - Las Rozas Village just 30 minutes from Madrid is perfectly placed to explore the regions of El Escorial and Segovia or the museum culture of Madrid. Discover the boutiques: Loewe, Hoss Intropia, Hugo Boss, Versace, Carolina Herrera, Tag Heuer, La Perla, and many more. www.LasRozasVillage.com

BARCELONA � La Roca Village Over 100 boutiques - La Roca Village a mere 40 minutes from Barcelona is near the converted 18th century farmhouse, Mas de Torrent Hotel as well as the Dali Theatre Museum at Figueres or with a little more time to explore, El Bulli restaurant in Girona, where waiting lists now sit at 6 months in advance. If in Barcelona, the options are innumerable; Museum Picasso, Sagrada Familia, Parc Guell�Discover the boutiques: Adolfo Dominguez, Burberry, Diesel, Custo Barcelona, Camper, Tommy Hilfiger and many more. www.LaRocaVillage.com

MILAN � Fidenza Village Over 75 boutiques - Fidenza Village just an hour outside Milan is in the heart of Giuseppe Verdi opera country and on the door step of gastronomic Parma, near to the Ferrari Museum, the medicinal virtues of the Terme di Salsomaggiore, the Barilla Cooking Academy, Marola cheese Factory (home of the Parmiggiano), Michelin star and local restaurants to choose from. Discover the boutiques: Frette, Trussardi Jeans, Fornarina, Calvin Klein Jeans, Furla, Simonetta, Lanificio Angelico, and many more. www.FidenzaVillage.com

BRUSSELS � Maasmechelen Village Over 95 boutiques - The region surrounding Maasmechelen Village, outside of Brussels, appeals to serious foodies having Vivendum, one Michelin star restaurant and Comme Chez Soi three-Michelin stars. For culture, the city of Brussels Museum, the Modern museum of Fashion in neighboring Hasselt and the Landcommandery Alden Biesen, the largest castle between the Loire and Rhine. Discover the boutiques: Sacpa, Feraud Paris, Versace, Levi�s, Rena Lange, Rosenthal, and many more. www.MaasmechelenVillage.com

FRANKFURT � Wertheim Village Over 100 boutiques - Wertheim Village near Frankfurt is along the famous romantic road from Worzburg to Fussen in the Alps and links Bavarian towns, castles and the walled city of Rothenberg, whilst Ingolstadt Village in Germany is currently attracting the cool crowd descending on Munich this year. Discover the boutiques: Aigner, Balderrarini, Strenesse, Bally, Oakley, Lacoste, Puma, Samsonite, and many more. www.WertheimVillage.com

MUNICH � Ingolstadt Village Over 85 boutiques � After spending a day in the dynamic city of Munich with a buzzing nightlife, cultural sights mixing Florentine and modernist architecture, visitors will be ready to tackle the remarkable variety of designer names on offer, including Tommy Hilfiger, Strenesse, Calvin Klein underwear, Samsonite and Wolford. Gant, Mandarina Duck and Trussardi jeans are the boutiques to browse for an elegant weekend for men and women. www.IngolstadtVillage.com

DUBLIN � Kildare Village Over 45 boutiques - The ninth Village, Kildare Village, which opened in 2006 is only 60 minutes southwest of Dublin in thoroughbred-horse breeding County Kildare. Also nearby is the K Club, host to the 2006 Ryder Cup. Discover the boutiques: Bally, Thomas Pink, Le Creuset, LK Bennett, Karen Millen, Ted Baker, Monsoon, Radley and many more. www.KildareVillage.com

Chic Outlet Shopping� in Europe is a registered trademark of Value Retail PLC.