To celebrate the launch of their new ‘COOL Summer’ campaign, SilverNeedle® Hospitality recently asked 820 Australians across the country to reveal their favourite ways of staying cool during summer.

43.8% of those surveyed said they would rather spend a day with the family at the beach instead of going to a waterpark (17.3%) or the local zoo (11%).

The survey also revealed that when it comes to keeping cool on a long, hot summer day, Australians prefer taking a dip in the pool (38%) to staying in the shade (23.3%) or sipping an ice cold drink (24.6%).

Fresh strawberries came out on top as the most delicious cool summer taste sensation (28.7%), with lemonade a close second (27.5%) and coconut water trailing behind as the least favourite(9.4%).

The Gold Coast is still the number one choice for a summer getaway (35.7%) within the country, with Noosa Lakes coming in number two (29.5%) and Alice Springs the holiday spot most likely to be avoided (2.9%). *full survey results below

The summer campaign offers guests ‘COOL summer’ getaways from A$82 when they book a stay at any hotel in the SilverNeedle® Hospitality network in Asia and Australia between now and March 2014. SilverNeedle® Hospitality manages the SilverNeedle® Collection of boutique hotels, Chifley®, Country Comfort®, Australis® and Sundowner®  hotels .  

Guests staying at Chifley® Penrith, Country Comfort® Terrigal, Australis® Noosa or Australis® Sovereign within the next few weeks will also receive a FREE gourmet Liana Raine ice block in various delicious flavours, such as watermelon lemonade, mango salted coconut and pineapple mint.

SilverNeedle® Hospitality is also launching the “12 days of Christmas” competition running throughout December. Guests who share their favourite holiday photos on Facebok,  Instagram or Twitter stand to win 12 nights free at any SilverNeedle® hotel in Australia and a 12-day car hire from Hertz®.

For more information on the competition, please visit: http://www.silverneedlehotels.com.au/special/snh12dayscompetition/

And for more information on SilverNeedle® Hospitality’s ‘COOL summer’ packages, please visit: http://www.silverneedlehotels.com.au/promotions/cool-summer/

Tweet about the campaign with #COOLSummer or visit us on Facebook: www.facebook.com/snhhotels

Survey Results:
Favourite way to stay cool in the summer:

Quick dip in the pool 37.9%

Swim in the ocean 29%

Ice cold drink 24.6%

Staying in the shade: 23.3%

Other 8.8%

Perfect ’cool’ summer day:

The beach 43.8%

Quiet picnic 25.7%

Water park 17.3%

Zoo 11%

A quirky alternative 7.8%

Other 8.3%

Favourite cool summer taste sensation:

Fresh strawberries 28.7%

Fresh lemonade 27.5%

Fruity Ice Block 18.9%

Chocolate ice-cream 15.1%

Coconut water 9.4%

Other 14.5%

Favourite Australian summer getaway location:

Gold Coast 35.7%

Noosa 29.5%

Northern NSW 18%

Adelaide 10.1%

Alice Springs 2.9%

Other 16.7%